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The Complete History of Heinz The Complete History of Heinz

The Complete History of Heinz

A lot has happened on the way to becoming America’s Favorite Ketchup. The best part? There’s even more to come. Check out the history of HEINZ through the ages.
1860
s
HEINZ STARTS HERE
1869
HEINZ STARTS HERE
H.J. Heinz starts selling horseradish, pickles, vinegar, and a variety of other sauces near Pittsburgh. He bottles them in clear glass so that his customers can see their quality.
HEINZ STARTS HERE
1870
s
WHAT’S IN A NAME?
1876
WHAT’S IN A NAME?
HEINZ starts manufacturing the now legendary HEINZ Ketchup and introduces it to the world as "Catsup."
WHAT’S IN A NAME?
HOW SWEET IT IS
1876
HOW SWEET IT IS
HEINZ introduces the very first sweet pickle to the market. Dill is no longer the only pickle game in town.
HOW SWEET IT IS
1890
s
WORLD FAMOUS AT THE WORLD FAIR
1893
WORLD FAMOUS AT THE WORLD FAIR
To drive foot traffic to the out-of-the-way HEINZ booth at the Chicago World's Fair, HEINZ hands out pickle pins with free samples. By the end of the fair, over one million people were sporting HEINZ pickle pins.
WORLD FAMOUS AT THE WORLD FAIR
MORE THAN JUST A NUMBER
1896
MORE THAN JUST A NUMBER
H.J. Heinz coins his famous "57 Varieties" slogan. Not because that was the number of products he sold, which was over 60 at the time, but because he thought 57 sounded like a lucky number.
MORE THAN JUST A NUMBER
1900
s
A Champion of Quality
1906
A Champion of Quality
HEINZ becomes the only food manufacturer to support the Pure Food & Drug Act by lobbying President Roosevelt, and thus sets the precedent for other companies to maintain quality and cleanliness in their factories.
A Champion of Quality
HEINZ Ketchup Catches On
1908
HEINZ Ketchup Catches On
Through H.J. Heinz’s outstanding leadership, HEINZ officially takes the top spot as the World’s Largest Tomato Manufacturer.
HEINZ Ketchup Catches On
1910
s
Raising the Steaks
1911
Raising the Steaks
HEINZ introduces Beefsteak Sauce: "a table sauce which gives zest to all kinds of hot or cold meats, game, rarebits, fish and other seafood for .25 cents."
Raising the Steaks
Agricultural Research Begins
1916
Agricultural Research Begins
Putting his money where his mouth is, H.J. Heinz creates a quality research facility in Bowling Green, OH. HEINZ becomes one of the first in the country to create a facility dedicated entirely to improving the quality of the produce in its products.
Agricultural Research Begins
1920
s
57 Means Good Things to Eat
1923
57 Means Good Things to Eat
In a full-page ad in The American Magazine, HEINZ lists 57 products, proclaiming "If you know only 4 or 5, you can be assured that the other 53 or 52 are just as good."
57 Means Good Things to Eat
1930
s
Growing a Better Ketchup
1934
Growing a Better Ketchup
HEINZ tomato breeding program begins, because H.J. Heinz recognized the impact that the variety of tomato had on the quality of the final ketchup.
Growing a Better Ketchup
Demand and Supply
1937
Demand and Supply
Demand for HEINZ Ketchup is so high it requires larger operations to supply it. Fremont, Ohio soon becomes home to the largest ketchup kitchen in the U.S.
Demand and Supply
1940
s
Heinz 57 Sauce
1940
Heinz 57 Sauce
The word "Beefsteak" starts to feel a little dated, so "HEINZ 57 Beefsteak Sauce" becomes a simpler "HEINZ 57 Sauce."
Heinz 57 Sauce
A Glass Icon is Born
1948
A Glass Icon is Born
HEINZ introduces the octagonal-shaped glass bottle, now a globally recognized symbol of HEINZ.
A Glass Icon is Born
1960
s
Big Demand, Small Solution
1967
Big Demand, Small Solution
American families resoundingly call for an easier way to take their ketchup with them on the go. HEINZ answers with portable ketchup packets.
Big Demand, Small Solution
Ads Like No other
1969
Ads Like No other
HEINZ takes to the national stage and rolls out the “No Other Ketchup” campaign.
Ads Like No other
HEINZ 57 Steak Sauce
1969
HEINZ 57 Steak Sauce
Steaks make a big comeback, and HEINZ 57 Sauce stays relevant with a new name: HEINZ 57 Steak Sauce.
HEINZ 57 Steak Sauce
1970
s
Big on the Small Screen
1973
Big on the Small Screen
HEINZ makes waves with the "Anticipation" TV commercial, featuring the Carly Simon hit and a ketchup pour that’s "slow good."
Big on the Small Screen
Shout Out from Margaritaville
1976
Shout Out from Margaritaville
In one of his biggest hits, “Cheeseburger in Paradise,” Jimmy Buffett sings, "I like mine with lettuce and tomato, HEINZ 57 and French fried potatoes." We do too, Jimmy.
Shout Out from Margaritaville
2000
s
Kid Friendly Frenzy
2000
Kid Friendly Frenzy
HEINZ introduces the EZ Squirt collection, featuring green and purple ketchups in a re-designed squeeze bottle. It’s fun for the whole family.
Kid Friendly Frenzy
A Tasty Pairing
2007
A Tasty Pairing
LEA & PERRINS Worcestershire Sauce is added to the secret blend of herbs and spices in HEINZ 57 Sauce.
A Tasty Pairing
2010
s
Must-Have Mustard
2015
Must-Have Mustard
Revitalizing an old recipe, HEINZ launches a yellow mustard made with 100% natural ingredients, including top-grade, stone-ground mustard seeds.
Must-Have Mustard
Break Out the BBQ
2017
Break Out the BBQ
HEINZ launches a line of BBQ Sauces inspired by iconic BBQ regions across the country.
Break Out the BBQ
Sandwiches Can’t Resist HEINZ
2018
Sandwiches Can’t Resist HEINZ
Made with 100% cage-free eggs, HEINZ Real Mayonnaise is introduced. Homemade bliss.
Sandwiches Can’t Resist HEINZ
The Ultimate Mashup
2018
The Ultimate Mashup
We asked America if they’d like a combination of creamy HEINZ Real Mayonnaise and our world-famous HEINZ Ketchup and they said “YES!” By voting in what turned into the largest poll in Twitter history, the entire country helped us introduce HEINZ Mayochup to the world.
The Ultimate Mashup
Historical imagery supplied by the Detre Library & Archives at the Heinz History Center
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