GOOD FOR THE PLANET IS GOOD FOR BUSINESS

Sustainability is core to all our Heinz products, and we’re well on our way to reaching our 2050 goal of carbon neutrality. In fact, we’re on track to have 100% of Heinz Ketchup tomatoes sustainably sourced by 2025.

A collection of various Heinz brand assets in a monochromatic beige color scheme against a light beige background. The assets include the Heinz keystone logo, the "57 Varieties" emblem, the H.J. Heinz signature, illustrations of Heinz ketchup bottles and cans, and the year of establishment, 1869.

OUR TOMATOES

Every tomato in every bottle of Heinz Ketchup sold in the U.S. is grown in America by passionate people dedicated to growing high-quality, non-GMO tomatoes, many of who have farmed with us for generations.

  • A picturesque view of the rolling hills and valleys of the countryside. Lush green fields and pastures dotted with trees stretch out under a clear sky. A farmhouse with a terracotta roof nestles among the greenery, and a winding road cuts through the landscape. In the foreground, a brown cow grazes peacefully.

    Close to home

    To keep freshness and flavor in, Heinz tomato fields are within an average of four hours from harvest to unloading. This also keeps our carbon footprint low, and our quality high.

  • Close-up of a cluster of ripe red tomatoes growing on a vine. The tomatoes are plump and glossy, with smooth skins and green stems. Some unripe green tomatoes are visible in the background, along with blurred foliage.

    The best and the rest

    95% of our Heinz tomatoes are perfectly ripe when they leave the field. What’s left from harvesting, like vines and leaves are composted back into the soil for added nutrients.

  • A white rooster with a bright red comb and wattle is being hand-fed grains. The rooster's beak is open as it pecks at the grains falling from a person's hand. The background is blurred, suggesting a farm setting.

    Recycled seeds

    Even after we’ve strained the thick, juicy tomato pulp, the leftover skins and seeds are upcycled into pet food or used to feed livestock on local farms.

  • Farmworkers are planting seedlings in a field using a mechanical transplanter. One worker is operating the red transplanter, which carries trays of green seedlings. Another worker follows behind, using a hand tool to adjust the placement of the newly planted seedlings in the freshly tilled rows of soil.

    Conservation education

    We’ve created agricultural development projects that teach tomato conservation and conservation farming to farms worldwide, including Brazil, Egypt, and Spain.

ACHIEVING 100% SUSTAINABLE KETCHUP TOMATOES BY 2025

Over 100 years of expertise goes into our growers guidelines. Covering practices such as soil health and water management. We know we need to grow 100% sustainably sourced ketchup tomatoes. Because irresistible taste starts with great soil.

Find Out More
Against a vibrant red backdrop, a hand holds a cup of golden french fries. Heinz ketchup is being poured onto the fries. The hand has red nail polish and gold rings. The person wearing a cream-colored sweater with maroon stripes.

FUTURE-PROOFING OUR TOMATOES

At our specialist research farm we are future-proofing our unique tomatoes through testing new sustainable practices and creating new Heinz tomato varieties. We do the research so you can keep enjoying our tasty ketchup, for generations to enjoy.

Find Out More
Bold white and maroon text on a red background proclaims "ALL-IN ON MASTERY" and "ALL-IN ON TASTE."

WHAT IS REGENERATIVE AGRICULTURE AND WHY IS IT IMPORTANT?

DISCOVER OUR WORK IN CARING FOR SOIL WORLDWIDE

We’re on a mission to care for the world’s soils. 95%* of the food we eat relies on healthy soil but our soils are at risk and could be gone in as little as a generation if we don’t act.

*The Food and Agriculture Organization

A classic glass bottle and a squeezable plastic bottle of Heinz Tomato Ketchup are displayed against a background featuring the Heinz logo and historical elements like "57 Varieties" and "Est. 1869".

PACKAGING & RECYCLABILITY

We’re actively innovating to make 100% recyclable, reusable or compostable packaging and reduce our landfill intensity by 20% by 2025. In Europe, we have the ambitious goal of creating a fully circular Heinz Tomato Ketchup bottle by 2025.

  • A bright red barn with white-trimmed windows stands in a golden field beside a calm body of water. Its reflection is visible in the water. A lone tree stands to the left of the barn, adding to the peaceful rural scene. The sky is a mix of blue and white, with wispy clouds.

    WATER USE AND CONSERVATION

    Water is everything at Kraft Heinz, so we’re developing smarter systems that protect, conserve and optimize with the goal of reducing water use intensity by 15% across our manufacturing facilities and 20% in high-risk watershed areas by 2025.

  • A tall wind turbine stands in a green field, its white blades reaching towards the sky. The background reveals a picturesque view of rolling hills and mountains, bathed in the warm glow of the setting sun.

    ENERGY USE & RENEWABLES

    We’re well on our way to reducing our overall energy use by 15% with a goal of procuring the majority of our electricity from renewable resources by 2025.

  • Close-up of a garden trowel filled with dark, rich soil. The trowel is slightly worn, suggesting frequent use. The blurred background hints at a garden or composting environment.

    WASTE REDUCTION

    We’re working to make less waste. Already diverting 90% of our solid waste to recycling or by products usage.

GET MORE WITH TASTEVIP

TasteVIP gives you access to the latest Heinz and Kraft Heinz news. Stay in the loop on product drops, contests and prizing.

This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.