A bottle of Heinz Ketchup, full of top quality ingredients, and a farmer on a tractor in a tomato field, growing sustainably.
Heinz - Save Our Soil

Good for the Planet is Good for Business

Sustainability is core to our business. We’re well on our way to reaching our 2050 goal of carbon neutrality. In fact, we’re also on track to have 100% of Heinz Ketchup tomatoes sustainably sourced by 2025. And our commitment doesn’t stop there.


Only the best goes into every bottle of Heinz Ketchup. Our high-quality, non-GMO tomatoes are grown by passionate farmers whom we’re proud to call our partners.

  1. Our products depend on quality ingredients produced through sustainable farming practices.
    Close to home

    To keep freshness and flavor in, Heinz tomato fields are within an average of four hours from harvest to unloading. This also keeps our carbon footprint low, and our quality high.

  2. We find the right ingredients, picked at the most optimal time for quality.
    The best and the rest

    95% of our Heinz tomatoes are perfectly ripe when they leave the field. What’s left from harvesting, like vines and leaves are composted back into the soil for added nutrients.

  3. Every bit of tomato that doesn’t go into our ketchup is salvaged and reutilized as feed, compost or fertilizer to grow more crops.
    Recycled seeds

    Even after we’ve strained the thick, juicy tomato pulp, the leftover skins and seeds are upcycled into pet food or used to feed livestock on local farms.

  4. Sharing our expertise and learnings around the world helps everyone grow better.
    Conservation education

    We’ve created agricultural development projects that teach tomato conservation and conservation farming to farms worldwide, including Brazil, Egypt, and Spain.

A large sunny tomato field with multiple rows of plants. Our goal is to grow 100% sustainably sourced tomatoes by 2025.

Achieving 100% Sustainable Ketchup Tomatoes by 2025

Over 100 years of expertise goes into our growers guidelines. Covering practices such as soil health and water management. We know we need to grow 100% sustainably sourced ketchup tomatoes. Because irresistible taste starts with great soil.

Wood boxes of fresh tomatoes at the Heinz research farm, where we test sustainable practices and make new tomato varieties.

Future-Proofing Our Tomatoes

At our specialist research farm we are future-proofing our unique tomatoes through testing new sustainable practices and creating new Heinz tomato varieties. We do the research so you can keep enjoying our tasty ketchup, for generations to enjoy.

What Is Regenerative Agriculture And Why Is It Important?


  1. An abstract map of Neropolis, Brazil, where we improved Heinz tomato crops through sustainable practices.
    Growing stronger roots in Brazil

    Overhead watering systems were not getting enough nutrients to the soil to feed our tomatoes. By starving them a little, they sent their roots further into the soil as they dug for water. Consequently, making stronger, higher yielding tomatoes.

    Find Out More
  2. An abstract map shows Badajoz, Spain, where we doubled Heinz tomato yields by alternating crops.
    Spain’s soil health management practises

    Decades of over-tilling have left Spain’s normally rich soil, hard and impenetrable. But by intermittently planting different crops to break down and improve the topsoil, we’ve helped increase soil health and doubled tomato yields in just eight years.

    Find Out More
  3. An abstract map of Stockton, California, where we alternated Heinz tomatoes with other sustainable crops to protect the soil.
    California cover cropping

    After harvest, soil was tired and lacking in nutrients. So instead of planting more tomatoes, we alternated with other crops, like grasses to feed and build back the soil’s nutrients. Boosting tomato harvests and protecting soil in the future.

    Find Out More

We’re on a mission to care for the world’s soils. 95%* of the food we eat relies on healthy soil but our soils are at risk and could be gone in as little as a generation if we don’t act.

*The Food and Agriculture Organization

Wherever we can, we reduce and reuse in our packaging and processing.


We’re actively innovating to make 100% recyclable, reusable or compostable packaging and reduce our landfill intensity by 20% by 2025. In Europe, we have the ambitious goal of creating a fully circular Heinz Tomato Ketchup bottle by 2025.

Quality of water is as important to our ingredients as ingredients are to the quality of our products.


Water is everything at Kraft Heinz, so we’re developing smarter systems that protect, conserve and optimize with the goal of reducing water use intensity by 15% across our manufacturing facilities and 20% in high-risk watershed areas by 2025.

We test new concepts, learn and prove outcomes to implement energy savings across our business


We’re well on our way to reducing our overall energy use by 15% with a goal of procuring the majority of our electricity from renewable resources by 2025.

Recycling and diversion helps reduce waste across our business.


We’re working to make less waste. Already diverting 90% of our solid waste to recycling or byproducts usage.


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