Heinz - Save Our Soil

Good for the Planet is Good for Business

Sustainability is core to our business. We’re well on our way to reaching our 2050 goal of carbon neutrality. In fact, we’re also on track to have 100% of Heinz Ketchup tomatoes sustainably sourced by 2025. And our commitment doesn’t stop there.


Every tomato in every bottle of Heinz Ketchup sold in the U.S. is grown in America by passionate people dedicated to growing high-quality, non-GMO tomatoes, many of who have farmed with us for generations.

  1. Close to Home

    To keep freshness and flavor in, Heinz tomato fields are within an average of four hours from harvest to unloading. This also keeps our carbon footprint low, and our quality high.

  2. The Best and The Rest

    95% of our Heinz tomatoes are perfectly ripe when they leave the field. What’s left from harvesting, like vines and leaves are composted back into the soil for added nutrients.

  3. Recycled Seeds

    Even after we’ve strained the thick, juicy tomato pulp, the leftover skins and seeds are upcycled into pet food or used to feed livestock on local farms.

  4. Conservation Education

    We’ve created agricultural development projects that teach tomato conservation and conservation farming to farms worldwide, including Brazil, Egypt, and Spain.

Achieving 100% Sustainable Ketchup Tomatoes by 2025

Over 100 years of expertise goes into our growers guidelines. Covering practices such as soil health and water management. We know we need to grow 100% sustainably sourced ketchup tomatoes. Because irresistible taste starts with great soil.

Future-Proofing Our Tomatoes

At our specialist research farm we are future-proofing our unique tomatoes through testing new sustainable practices and creating new Heinz tomato varieties. We do the research so you can keep enjoying our tasty ketchup, for generations to enjoy.

What Is Regenerative Agriculture And Why Is It Important?


  1. Growing stronger roots in Brazil

    Overhead watering systems were not getting enough nutrients to the soil to feed our tomatoes. By starving them a little, they sent their roots further into the soil as they dug for water. Consequently, making stronger, higher yielding tomatoes.

    Find Out More
  2. Spain’s soil health management practises

    Decades of over-tilling have left Spain’s normally rich soil, hard and impenetrable. But by intermittently planting different crops to break down and improve the topsoil, we’ve helped increase soil health and doubled tomato yields in just eight years.

    Find Out More
  3. California cover cropping

    After harvest, soil was tired and lacking in nutrients. So instead of planting more tomatoes, we alternated with other crops, like grasses to feed and build back the soil’s nutrients. Boosting tomato harvests and protecting soil in the future.

    Find Out More

We’re on a mission to care for the world’s soils. 95%* of the food we eat relies on healthy soil but our soils are at risk and could be gone in as little as a generation if we don’t act.

*The Food and Agriculture Organization


We’re actively innovating to make 100% recyclable, reusable or compostable packaging and reduce our landfill intensity by 20% by 2025. In Europe, we have the ambitious goal of creating a fully circular Heinz Tomato Ketchup bottle by 2025.


Water is everything at Kraft Heinz, so we’re developing smarter systems that protect, conserve and optimize with the goal of reducing water use intensity by 15% across our manufacturing facilities and 20% in high-risk watershed areas by 2025.


We’re well on our way to reducing our overall energy use by 15% with a goal of procuring the majority of our electricity from renewable resources by 2025.


We’re working to make less waste. Already diverting 90% of our solid waste to recycling or byproducts usage.


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