Heinz - Save Our Soil

Good for the Planet is Good for Business

Sustainability is core to our business. We’re well on our way to reaching our 2050 goal of carbon neutrality. In fact, we’re also on track to have 100% of Heinz Ketchup tomatoes sustainably sourced by 2025. And our commitment doesn’t stop there.


Every tomato in every bottle of Heinz Ketchup sold in the U.S. is grown in America by passionate people dedicated to growing high-quality, non-GMO tomatoes, many of who have farmed with us for generations.

  1. Close to Home

    Heinz tomato fields are all within 30 miles of our paste plants. Tomatoes are processed within 4 hours of harvesting, keeping our carbon footprint low while ensuring the highest level of freshness and flavour.

  2. The Best and The Rest

    95% of our Heinz tomatoes are perfectly ripe when they leave the field. To minimize waste, the less-than-perfect tomatoes get repurposed for feed and compost.

  3. Recycled Seeds

    Even after we’ve strained the thick, juicy tomato pulp, the leftover skins and seeds are recycled into livestock feed for use on our farms.

  4. Conservation Education

    We’ve created agricultural development projects that teach tomato conservation and conservation farming to farms worldwide, including Brazil, Egypt, and Spain.

Achieving 100% Sustainable Ketchup Tomatoes by 2025

Over 100 years of expertise goes into our growers guidelines. Covering practices such as soil health and water management. We know we need to grow 100% sustainably sourced ketchup tomatoes. Because irresistible taste starts with great soil.

Future-Proofing Our Tomatoes

At our specialist research farm we are future-proofing our unique tomatoes through testing new sustainable practices and creating new Heinz tomato varieties. We do the research so you can keep enjoying our tasty ketchup, for generations to enjoy.

What Is Regenerative Agriculture And Why Is It Important?

We’re on a mission to care for the world’s soils. 95%* of the food we eat relies on healthy soil but our soils are at risk and could be gone in as little as a generation if we don’t act.

*The Food and Agriculture Organization


We’re actively innovating to make 100% recyclable, reusable or compostable packaging and reduce our landfill intensity by 20% by 2025. In Canada, we have the ambitious goal of creating a fully circular Heinz Tomato Ketchup bottle by 2025.


Water is everything at Kraft Heinz, so we’re developing smarter systems that protect, conserve and optimize with the goal of reducing water use intensity by 15% across our manufacturing facilities and 20% in high-risk watershed areas by 2025.


We’re well on our way to reducing our overall energy use by 15% with a goal of procuring the majority of our electricity from renewable resources by 2025.


We’re working to make less waste. Already diverting 90% of our solid waste to recycling or byproducts usage.