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Full Legal Disclosure: *NO PURCHASE NECESSARY. Void in AK, HI and where prohibited. Open to legal residents of the 48 contiguous US and DC who are 18 years of age or older. The Heinz Tomato Ketchup Smoothie Dupe Sweepstakes starts at 12:00 am ET on 8/27/25 and ends at 11:59 pm ET on 9/8/25. Sponsored by Kraft Heinz Foods Company. For rules and alternate method of entry visit https://www.heinz.com/recipes/tomato-ketchup-smoothie(opens in a new window)
Legal Disclosure for Social Media Posts: No purch nec. 48 contig US/DC, 18+. Ends 9/8. Rules: https://www.heinz.com/recipes/tomato-ketchup-smoothie(opens in a new window) ______________________________________________________________________________________________
THE HEINZ TOMATO KETCHUP SMOOTHIE DUPE SWEEPSTAKES OFFICIAL RULES
1. Sweepstakes Period: The Heinz Tomato Ketchup Smoothie Dupe Sweepstakes (the “Sweepstakes”) begins at 12:00 AM Eastern Time (“ET”) on August 27, 2025 and ends at 11:59 PM ET on September 8, 2025 (“Sweepstakes Period”).
2. Eligibility: The Sweepstakes is open only to legal residents of the 48 contiguous United States and the District of Columbia, who are 18 years of age or older as of the date of entry. Employees of Kraft Heinz Foods Company (the “Sponsor”), their respective parents, subsidiaries, divisions, affiliates, suppliers, distributors and advertising, promotional and judging agencies, including Don Jagoda Associates, Inc. (“Administrator”) and their immediate family members (spouses, parents, children, and siblings and their spouses) and household members of each (whether related or not), are not eligible to participate or win. Void in Alaska, Hawaii and where prohibited by law. All federal, state and local laws and regulations apply.
3. How to Enter:
(a) Enter on Instagram: At the beginning of the Sweepstakes Period, @Heinz will post a Sweepstakes Instagram post that includes a recipe for a Heinz Ketchup Smoothie. To enter, post a photo or video on your Instagram main feed showing the smoothie you made based on the recipe provided using the hashtag #HeinzSmoothieSweepstakes and including @Heinz in your comment (“Instagram Entry”). Limit one (1) Instagram Entry per person. To enter the Sweepstakes, you must have an Instagram account and have your account settings set to public (not private) and be a follower of the @Heinz Instagram account. An Instagram account can be opened for free by downloading the Instagram application from the Apple Store or Google Play. Entries must be complete to be eligible. All Instagram Entries must be submitted by 11:59 PM ET on September 8, 2025 to be eligible.
(b) Enter by Mail: You may earn a Sweepstakes entry without making and posting a picture of the smoothie by hand printing your complete name, address, city, state, zip code, date of birth and email address on a plain 3"x5" piece of paper, inserting it into an envelope, affixing sufficient postage and mailing it, in a hand-addressed envelope to: The Heinz Tomato Ketchup Smoothie Dupe Sweepstakes, P.O. Box 7764 Melville, NY 11775- 7764 (“Mail Entry”). Each Mail Entry must be mailed separately, be postmarked by September 8, 2025 and received by September 15, 2025 to be eligible. Limit one (1) Mail Entry per envelope. No mechanically reproduced Mail Entries permitted. Not responsible for lost, late, illegible, mutilated, postage-due, misdirected Mail Entries, or Mail Entries not received in time for the random drawing.
If any people are depicted in your Instagram Entry, please make sure you have approval from them and any minors depicted must be your own child/charge. Entries cannot defame, misrepresent or contain disparaging remarks about Sponsor or any of its products, or other people, products or companies or communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor associates. Sponsor reserves the right to monitor and will monitor Entries and delete, if required in its sole discretion. By entering, you acknowledge that your Entry may be posted on the Sponsor’s website(s) or other media pages, in Sponsor’s sole discretion. Sponsor shall have full right and power to copy, publish, broadcast, display, distribute, use, edit, translate, alter, combine with other material, reuse and adapt any or all portions of the Entries in any way and for any purpose whatsoever, at any time, now or in the future, in any media now known or hereafter devised throughout the world in any manner whatsoever and for any purpose. Entries that are not in accordance with these Official Rules as stated herein or are not received during the Sweepstakes Period will be ineligible. Entries should not (a) be sexually explicit or suggestive, violent or derogatory of any ethnic, racial, gender, religious, professional or age group, profane or pornographic, contain nudity or any materially dangerous activity; (b) promote alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing), any activities that may appear unsafe or dangerous, or any particular political agenda or message; (c) be obscene or offensive, endorse any form of hate or hate group; (d) contain trademarks, logos or trade dress owned by others, or advertise or promote any brand or product of any kind other than Sponsor owned brand/products, or contain any personal identification, such as, personal names or e-mail addresses; (e) contain copyrighted materials owned by others without permission; (f) contain materials embodying the names, or other indicia identifying any person, living or dead, without permission; and (g) depict, and cannot itself, be in violation of any law.
Instagram Entries and Mail Entries will be collectively referred to as “Entries”. Any attempt by any entrant to enter by using multiple/different email addresses, mailing addresses, identities, registrations and logins, or any other methods will void such entries and that entrant may be disqualified.
4. Random Drawing: One (1) Grand Prize winner and three (3) First Prize winners will be selected in a random drawing on or about September 16, 2025 from among all eligible Entries received/postmarked during the Sweepstakes Period. The random drawing will be conducted by the Administrator who is an independent judging organization. The decisions of the Sponsor and the Administrator are final and binding on all matters relating to the Sweepstakes. The odds of winning a prize depend on the total number of eligible Entries received during the Sweepstakes Period.
5. Winner Notification/Verification: Potential winner(s) who entered on Instagram will be sent a direct message (“DM”) from the @Heinz Instagram account, which will include an email address to contact within forty-eight (48) hours or prize may be forfeited. If a potential winner entered by mail they will be notified via email. The potential Grand Prize winner will then be required to sign and return, via email, a Declaration of Eligibility & Liability Release within two (2) days of issuance or the prize will be forfeited. Return of prize or prize notification as undeliverable, or if a potential winner is ineligible, may result in disqualification and an alternate selection. First Prize winners will receive their prizes within 4-6 weeks at the address provided during notification.
6. Prizes and Approximate Retail Values (“ARV”): Grand Prize (1): A Sponsor specified Blender, coupons for 12 free bottles of Heinz Simply Ketchup, a $1,000 Sponsor specified gift card, and a $500 Smoothie King gift card. The ARV of the Grand Prize is $1,980. First Prizes (3): A $200 Sponsor specified gift card and coupons for 6 free bottles of Heinz Simply Ketchup. The ARV of each First Prize is $240. Limit one (1) prize per person. No transfer or substitution for prize permitted, except at the sole discretion of the Sponsor for any reason, and, in such circumstance, an alternate prize (or portion of prize) of equal value will be awarded and the Sponsor’s obligation to the winner will be fulfilled, and no other additional compensation will be provided. Separate gift card and coupon terms and conditions may apply. Any and all applicable taxes and all fees and expenses related to acceptance and use of a prize not specifically stated herein are the sole responsibility of the winners. The Grand Prize winner will be issued a 1099 tax form for the total value of prize for the year the Grand Prize is awarded.
7. General Rules: Incomplete, corrupted, or untimely Entries are void and will be disqualified. Sponsor and Administrator are not responsible for lost, late, incomplete, damaged or misdirected Entries/winner notification documents; lost, interrupted, or unavailable network, server, or other connections; or miscommunications, computer or software malfunctions, telephone transmission problems, technical failures, garbled transmissions, damage to a user's computer/phone equipment (software or hardware), or other errors or malfunctions of any kind, whether human, mechanical, electronic or otherwise. Proof of Entry will not be deemed to be proof of receipt by Sponsor. In the event of a dispute as to the identity of an entrant, the authorized account holder of the email address or the email address associated with the Instagram account used to enter will be deemed to be the entrant. “Authorized account holder” of an email address is the natural person in whose name the email address has been issued. Sponsor reserves the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, if any fraud, technical failures or any other factor beyond Sponsor's reasonable control impairs the integrity or proper functioning of the Sweepstakes, as determined by Sponsor in its sole discretion, and in the event of cancellation, the prizes will be awarded in a random drawing from among all eligible Entries received prior to cancellation. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. WARNING: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE ASSOCIATED WITH THIS SWEEPSTAKES OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAW; SHOULD ANY SUCH ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO PROSECUTE AND SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Sponsor reserves the right at its sole discretion to disqualify any individual it finds: to be attempting to tamper with or undermine the Entry process, and/or the legitimate operation of the Sweepstakes; to violate the Official Rules; or, to act in an unsportsmanlike or disruptive manner or with the intent to annoy, abuse, threaten, or harass any other person. If, for any reason, the Sweepstakes is not capable of running as planned, Sponsor may, in its sole discretion, void any suspect Entries and (a) modify the Sweepstakes or suspend the Sweepstakes to address the impairment and then resume the Sweepstakes in a manner that best conforms to the spirit of these Official Rules; or (b) award the prizes at random from among all eligible Entries received in accordance with these Official Rules prior to cancellation.
8. Warranties and Representations; Release of Liability: You hereby hold Sponsor, Administrator, Instagram, and each of their respective officers, directors, members, managers, employees, agents, representatives, successors and assigns (the “Released Parties”) harmless from and against any third-party claim arising from use of any Entry and you waive any right to inspect or approve uses of your Entry by Sponsor in connection with the Sweepstakes or to be compensated for any such uses. Participating in the Sweepstakes constitutes permission to the Sponsor to use winners’ names, addresses, likenesses and Entries in connection with the administration of the Sweepstakes only and as otherwise required by law. By participating in the Sweepstakes, the entrant agrees that Released Parties will have no liability whatsoever for, and will be held harmless by entrant for any liability for any bodily injury, loss or damages of any kind to persons, including death, and property, due in whole or in part, directly or indirectly, from Entry, the acceptance, possession, use or misuse of prize or component thereof, if applicable, or participation in the Sweepstakes or participation in any Sweepstakes related activity. You hereby represent and warrant that you have read these Official Rules and are fully familiar with their contents and agree to be bound by them.
9. Privacy: By entering this Sweepstakes, you agree to and accept the privacy policy below. Any personal information that an entrant provides in connection with the Sweepstakes shall be used by Sponsor and its agencies to administer this Sweepstakes, contact entrants, and for the other purposes set forth in the Sponsor’s privacy policy located at https://www.kraftheinzcompany.com/privacy.html.
10. Governing Law: The Sweepstakes and the Official Rules shall be exclusively governed by and construed in accordance with the laws of the State of Illinois, without regard to conflicts of law provisions. Participants submit to exclusive personal jurisdiction in Illinois and agree that any dispute shall be brought in the state and federal courts in Illinois.
11. Winners List: For the winners list, available after November 6, 2025 for a period of at least 30 days, send a stamped, self-addressed envelope to: The Heinz Tomato Ketchup Smoothie Dupe Sweepstakes Winners, Dept. EH, P.O. Box 7760, Melville, NY 11775-7760. Winners List will be sent after the prizes have been awarded.
12. Sponsor/Administrator: The Sponsor of the Sweepstakes is Kraft Heinz Foods Company, 200 E. Randolph Street, Chicago, IL 60601. The Administrator of the Sweepstakes is Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.
This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with Instagram. You understand that you are providing your information to Sponsor, and not to Instagram.