Ketchup Heinz in bustina rossa con pomodoro e piante.

Il nostro nuovo Dippot

La disponibilità di canali di riciclaggio può variare da paese a paese.

Nel quadro dei nostri impegni di tutela ambientale, stiamo adottando misure per ridurre i nostri rifiuti di imballaggi. Per sostenere il passaggio a un'economia più circolare, stiamo introducendo imballaggi di nuova concezione con migliori proprietà per la riciclabilità. La distribuzione inizia dal primo trimestre del 2024 nelle varianti di Ketchup di Pomodoro, Maionese, Barbecue, Senape e Condimenti.

Heinz designed to be recycled dippot infographic explaining its single-material PP construction.
Heinz dippot in a blue recycle bin, text explains varying recycling readiness across Europe.
Heinz dip pot with lid fully attached to improve recyclability.

Keep the lid attached

To improve recyclability, the lid must be kept attached to the dippot body.

Heinz dip pot with lid partially peeled, showing attached design.

Which external certification has been obtained?

We work with the highest standard of certification partners, who are always external, independent and objective third parties. For example, in the UK, the dippot base with the lid attached is certified recyclable by the cyclos-HTP Institute.

Heinz dip pot with lid lifted but still attached, demonstrating recyclable packaging design.

What is the circular economy?

The circular economy is a model of production and consumption, which involves reusing and recycling existing packaging as long as possible. In this way, the life cycle of packaging is extended (Source: Europarl, 2022).

Mappa dell'Europa con marcatori di bandiera

Opzioni di raccolta e riciclaggio

United Kingdom flag indicating local recycling guidance.
Portugal flag indicating local recycling instructions.
Spain flag indicating local recycling instructions.
France flag indicating local recycling instructions.
Switzerland flag indicating local recycling instructions.
Italy flag indicating local recycling instructions.
Austria flag indicating local recycling instructions.
Germany flag indicating local recycling instructions.
Luxembourg flag indicating local recycling instructions.
Belgium flag indicating local recycling instructions.
Netherlands flag indicating local recycling instructions.
Ireland flag indicating local recycling instructions.
Denmark flag indicating local recycling instructions.
Poland flag indicating local recycling instructions.
Finland flag indicating local recycling instructions.
Sweden flag indicating local recycling instructions.
Norway flag indicating local recycling instructions.
Assorted plastic packaging components and containers arranged for recycling assessment.”

Cyclos HTP

We work with cyclos-HTP (Germany), specialists in assessing and certifying packaging recyclability. The new dippot also complies with CEFLEX flexible packaging design guidelines for a circular economy.

Heinz ketchup label with ‘Designed to be Recycled’ message and tomato illustration.

We are improving

This newly designed dippot is a step towards meeting our goal to make 100% of our packaging recyclable, reusuable or compostable by 2025.