1. Kraft Heinz Site Privacy Notice
Effective Date: September 30, 2022
Your privacy is important to us. At The Kraft Heinz Company (“Kraft Heinz”, “we”, “us” or “our”), we recognize that visitors to our site may be concerned about the information they provide to us and how we handle that information. This Privacy Notice describes the types of information we collect from and about you when you visit any of our websites where this notice is posted (or the mobile optimized version of the website) (each a “Site”). This Privacy Notice also explains how we may use and disclose such information, as well as your choices regarding the collection, use and disclosure of your personal information. By using the Site, you agree to the collection, use, and disclosure of your personal information as described in this Privacy Notice. If you do not, please do not use the Site.
This Notice applies to Kraft Heinz Sites in the United States and Canada. Kraft Heinz Foods Company is responsible for processing personal information from United States Sites and Kraft Canada, ULC is responsible for processing personal information from Canadian Sites. For information about how to contact us regarding the collection, use, and disclosure of your personal information, please see below.
2. Information We Collect
We collect certain personal information from you when you choose to share it with us. This may include when you use certain features on our Sites register for an account on one or more of our Sites; make a purchase; sign up for a newsletter or one of our email lists; use our services; participate in a contest, sweepstakes, game, survey, or promotion; request information from us; or otherwise contact us. The personal information we collect may include your name, birthday or age, telephone number, and e-mail address. If you purchase products or services from Kraft Heinz, we may also request your credit/debit card number or other financial information, along with billing information, so we can fulfill your order or request.
We don’t require you to register or provide personal information to view our Sites or access much of its content, such as our many delicious recipes. However, you may be required to provide certain personal information to create a Site account, use certain features, or receive certain offers. For example, when you participate in certain interactive features on our Sites, such as using our recipe exchange, recipe ratings, and product ratings and reviews, you may also provide us with certain information like your e-mail address, nickname, city and state or province of residence, or submit content, such as recipes, ratings, comments, or pictures to the Site.
If you use a third-party login to create your account (such as Facebook Connect or a Google account), sign into our Sites or otherwise link to us, we may receive certain information about you from the third party based on your registration and privacy settings on those third-party websites.
We may also collect certain information about you automatically when you visit the Site (see Information Collected by Automated Means below) and from other sources (see Information Collected from Other Sources below) and may combine this information with the information you provide to us.
For example, through these means, we may automatically collect information such as your browser type, operating system, mobile device type and carrier, device identifier, Internet service provider (“ISP”), Internet Protocol (“IP”) address, and the country with which your IP address is associated. We may also collect information about your use of and interaction with the Site, such as the webpages viewed, the date and time you visit the Site, the areas or pages of the Site that you visit, the amount of time you spend viewing or using the Site, the number of times you return to the Site, other click-stream or Site usage data, whether you open, forward, or click-through links, emails, and ads, and other Site usage data. Collecting this information, and linking it with your personal information, for example, helps us to best tailor our Site and enhance your online experience by saving your preferences while you are visiting a particular Site, and to help identify Site features, recipes, advertisements, and offers that may be of particular interest to you.
When you view the site using a mobile device, in addition to the other information we may collect from your actions, we may collect precise geolocation information where you give permission for us to do so.
We also work with third party advertisers and ad networks to support our Sites. Some of these advertisers and ad networks may use technology such as cookies, web beacons, pixel tags, log files, or local shared objects (such as Flash cookies) to collect information about you when you visit our Site or other websites, including your IP address, ISP, browser type, and whether you have Flash installed, as well as information about your activities on our Sites and on third party sites. Some of these advertisers and ad networks also may combine this information with other data, such as demographic data received from third parties to assist in tailoring the advertisements displayed to you. These third-party advertisers and ad networks use the information described above to provide you relevant advertisements based on your online behavior, search activities on our Site and on other third-party sites, and demographic information, so that the advertising you see on our Site and other sites more closely reflect your interests and needs. For example, if you search for or browse a recipe or product on our Site, you may see an advertisement from a third party with information about, or an offer similar to, that for which you were searching or browsing on our Site, or an offer related to a third party whose site you have visited in the past.
Certain parts of our Site require cookies. You are free to set your Internet browser settings to stop accepting new cookies, to receive notice when you receive a new cookie, to disable existing cookies, and to omit images (which will disable pixel tags). On your mobile device, you may also adjust your privacy and advertising settings to control whether you want to receive more relevant advertising. By doing so, you may not be able to use certain features on the Site or take full advantage of all of our offerings. Please refer to your Web browser’s or operating system’s website or “Help” section for more information on how to disable your browser or operating system from receiving cookies or controlling your tracking preferences.
Our system may not respond to Do Not Track requests or headers from some or all browsers. You can learn more about and opt out from receiving third party advertiser cookies by visiting the Digital Advertising Alliance and Digital Advertising Alliance of Canada’s opt-out pages here and here. Without cookies or pixel tags you may not be able to take full advantage of all of Kraft Heinz website features. We adhere to the Digital Advertising Alliance Self-Regulatory Principles for Online Behavioral Advertising.
We may obtain information about you from other sources, including commercially available sources, such as data aggregators and public databases, or social networks that you use to connect with us. This information may include your name, demographic information, interests, and publicly-observed data, such as from social media, online activity, and shopping behaviour. We may combine this information with the information we collect from you to help us tailor our communications to you and to improve our services and products.
3. How We Use Your Information
We may use the information we collect from and about you for any of the following purposes:
To provide products or services you have requested;
To respond to your comments or questions, or contact you if needed while processing a product or service you requested through our Site;
To improve our Site, products, and services; develop new products or services; and conduct analysis to enhance current products and services;
To review the usage and operations of our Site and improve our content, products; and services, including contacting you for your opinions on Kraft Heinz products, services, or websites;
To send you promotional offers, newsletter, materials, and other communications and information about Kraft Heinz, its portfolio of brands, affiliates, and its partners;
To provide you with content that is customized to your interests, targeted offers, and advertising on the Sites, on third party sites and media platforms, including in social media, or via email;
To contact you as necessary when you enter a contest, sweepstakes, or game in order to conduct the promotion (for example, to contact you if you’re a winner);
To contact you when necessary;
To use your data in an aggregated non-specific format for analytical and demographic purposes;
To address problems with the Site or our business;
To manage our telecommunications networks;
To protect the security or integrity of the Site and our business;
As otherwise described to you at the point of data collection; and
To use and disclose your credit/debit card information only to process payments and prevent fraud.
Additionally, if you use the Site to connect with third party services you authorize us to use information from and about you, on your behalf, to interact with these third-party services based on your requests.
4. How We Share Your Information
We do not sell or otherwise disclose personal information about our website visitors, except as described in this Notice. We do not share your personal information with unaffiliated third parties for their own marketing purposes without your consent. For California residents, please see “Your California Privacy Rights” below.
We share information that we collect from you, such as your email (in hashed form), IP address or information about your browser or operating system, with our identity partners/service providers, including LiveRamp Inc. LiveRamp returns an online identification code that we may store in our first-party cookie for our use in online, in-app, and cross-channel advertising and it may be shared with advertising companies to enable interest-based and targeted advertising. To opt out of this use, please click here (https://liveramp.com/opt_out/).
In addition, we may share your email address with a third-party, such as a media agency, to send you interest-based advertising on our behalf. We may also share aggregated or de-identified information about you with our advertising and marketing partners, and third-party media platforms, including social media sites, to allow them to send targeted advertising messages and/or conduct analyses on our behalf. If you wish to stop receiving advertising messages from these third parties, please review the “Your Choices” section below. In addition, you may be able to opt out of these ads by clicking on an icon in the ad or through the privacy settings in each social media platform.
We may conduct joint promotions with other companies. We may share with our promotional partners (and their service providers) certain personal information as necessary to conduct the promotion. We will not share this information with our promotional partners for any other purpose unless you consent to such sharing.
During the normal course of our business, Kraft Heinz may sell or purchase assets. If another entity acquires us or any of our assets, information we have collected about you may be transferred to such entity. In addition, if any bankruptcy or reorganization proceeding is brought by or against us, such information may be considered an asset of ours and may be sold or transferred to third parties. Should a sale or transfer occur, we will use reasonable efforts to try to require that the transferee use personal information provided through the Site in a manner that is consistent with this Privacy Notice.
The Sites may contain links to other websites. We provide these links solely for your convenience and information. Different websites have different privacy practices. You should always check the privacy notice of the specific site you’re visiting to understand the privacy practices associated with that site. We are not Responsible for the content or privacy practices of third-party websites.
Any information you may disclose on our Site, in blogs, on message boards, in chat rooms, or on other public areas on the Site or other third-party websites that this Site may link to, becomes public information. Please exercise caution when disclosing personal information in these public areas. Kraft Heinz cannot control the actions of third parties who may view the Site and use publicly-available information for their own purposes.
You can change your preferences for follow-up contacts by the Kraft Heinz Company, including by limiting how third parties use your email address to send you targeted advertising through social media on our behalf. Please email or call us using the information in the “Contact Us” section below if you wish to change your preferences. Where you wish to unsubscribe from emails or have use of your email address restricted, please allow 10 days for your email to be removed from our marketing database.
Where one of our Services is intended for use by a child under the age of 13, we will obtain consent from the person with parental responsibility before we collect personal information where it is required by applicable laws and regulations.
If you are a child under the age of 13, you should review the terms of this Privacy Notice with your parent or guardian to make sure you understand and accept them. If we discover that we have collected personal information from a child without consent from a parent or guardian where such consent should have been obtained, we will delete that personal information as soon as practical. Access to certain parts of the Kraft Heinz websites and/or eligibility to receive prizes, samples or other rewards are generally limited to users over a certain age.
We sometimes use your personal information to carry out age verification checks and enforce any such age restrictions.
The security of your information is important to us. We have taken certain administrative, technical, and physical steps to safeguard the information we collect from and about our customers and Site visitors against unauthorized use, disclosure, alteration, or destruction. While we make every effort to help ensure the integrity and security of our network and systems, we cannot guarantee our security measures.
Personal information is maintained on our servers or those of our service providers and is accessible to authorized employees, representatives and agents who require access for the purposes described in this notice. We retain personal information in accordance with our record retention policies. Retention periods are set taking into account the purpose for which the personal information was collected, applicable legal requirements, and our legitimate need to retain business records for reasonable periods.
We may change or update all or certain portions of this Privacy Notice at any time. When we do, we will post the revised Privacy Notice on the Site. Your continued use of the Site following the posting of the revised Privacy Notice means you accept these changes. Please check back from time to time so you are aware of any changes or updates to the notice. If we make any material changes, we will provide appropriate notice to you. We will indicate the notice’s effective date on the first page of the notice.
For Canadian residents, If you have any questions or concerns about our Privacy Notice, would like to make a complaint about our personal information handling practices, wish to request access to or correction of your personal information,, or request that your personal information be deleted, you can contact us by writing to our Privacy Officer: Mary George
Kraft Heinz Canada Privacy Officer Kraft Heinz Canada ULC. 95 Moatfield Drive Don Mills, ON M3B 3L6 You can also reach our Privacy Officer by e-mail. We'll be happy to answer your questions or hear your concerns.
Or call us at 1-800-567-KRAFT (9 a.m.-9 p.m. Eastern Time, Monday through Friday.)