Heinz-logo 'Ontworpen om gerecycled te worden' met tomaat op groene achtergrond.

Onze gloednieuwe Dippot

De beschikbaarheid van recyclingsystemen kan variëren per land.

Als onderdeel van onze toewijding aan milieubeheer nemen we stappen om onze verpakkingsafval te verminderen. Om de overgang naar een meer circulaire economie te ondersteunen, introduceren we nieuw ontworpen verpakkingen met verbeterde eigenschappen voor recyclebaarheid. Uitrol start vanaf het eerste kwartaal van 2024 in varianten van tomatenketchup, mayonaise, barbecuesaus, mosterd en kruiden.

Heinz designed to be recycled dippot infographic explaining its single-material PP construction.
Heinz dippot in a blue recycle bin, text explains varying recycling readiness across Europe.
Heinz dip pot with lid fully attached to improve recyclability.

Keep the lid attached

To improve recyclability, the lid must be kept attached to the dippot body.

Heinz dip pot with lid partially peeled, showing attached design.

Which external certification has been obtained?

We work with the highest standard of certification partners, who are always external, independent and objective third parties. For example, in the UK, the dippot base with the lid attached is certified recyclable by the cyclos-HTP Institute.

Heinz dip pot with lid lifted but still attached, demonstrating recyclable packaging design.

What is the circular economy?

The circular economy is a model of production and consumption, which involves reusing and recycling existing packaging as long as possible. In this way, the life cycle of packaging is extended (Source: Europarl, 2022).

Kaart van Europa met vlagmarkeringen

Inzamel- en recyclingopties

United Kingdom flag indicating local recycling guidance.
Portugal flag indicating local recycling instructions.
Spain flag indicating local recycling instructions.
France flag indicating local recycling instructions.
Switzerland flag indicating local recycling instructions.
Italy flag indicating local recycling instructions.
Austria flag indicating local recycling instructions.
Germany flag indicating local recycling instructions.
Luxembourg flag indicating local recycling instructions.
Belgium flag indicating local recycling instructions.
Netherlands flag indicating local recycling instructions.
Ireland flag indicating local recycling instructions.
Denmark flag indicating local recycling instructions.
Poland flag indicating local recycling instructions.
Finland flag indicating local recycling instructions.
Sweden flag indicating local recycling instructions.
Norway flag indicating local recycling instructions.
Assorted plastic packaging components and containers arranged for recycling assessment.”

Cyclos HTP

We work with cyclos-HTP (Germany), specialists in assessing and certifying packaging recyclability. The new dippot also complies with CEFLEX flexible packaging design guidelines for a circular economy.

Heinz ketchup label with ‘Designed to be Recycled’ message and tomato illustration.

We are improving

This newly designed dippot is a step towards meeting our goal to make 100% of our packaging recyclable, reusuable or compostable by 2025.