For the first time in our nearly 150-year history, Brits are being invited to create the Beanz of their dreamz. That’s right, we are asking YOU to create the next big Beanz flavour, earning a spot on the nation’s supermarket shelves and making Heinz history in the process.

From spicy to sweet and everything in between, we’re calling on Beanz lovers across the UK to get creative and pitch their dream flavour combinations.

To take part in shaping the next big Beanz flavour - and be in with a chance to win from hundreds of prizes - entering is simple. Just head to http://beanzofyourdreamz.heinz.co.uk/ and follow these steps:

1. Pick up to three ingredients to create a unique flavour

2. Give it a name that captures its essence

3. Tell us why these are the Beanz of your dreamz

A standout name and a compelling reason are key to making an entry shine, so creativity is encouraged. Every submission brings Beanz lovers one step closer to making Heinz history!

Entry is open to residents of the United Kingdom, excluding the Channel Islands and the Isle of Man, aged 18 or over.

No, so make sure the flavour you enter is your favourite combination!

The Competition is open to entries from 09:00 GMT on the 18 February 2025 and ends at 17:00 GMT on the 17 March 2025.

You can select up to three ingredients from the ingredients list.

Each entry will be judged based on taste, personalisation and feasibility. If over 25,000 valid entries are received, a Preliminary Prize Draw will determine 25,000 to be judged in the Competition. All entries will be reviewed by an independent judge and then narrowed down by our dedicated Beanz panel (including at least one independent judge).

There are 100s of exciting prizes to be given away just for entering, but the winners are in for something truly special…

The top 3 ideas will become flavours available in stores, with the brilliant minds behind the entries receiving a massive £5,000! And it gets even better. The winners will also be awarded a LIFETIME SUPPLY of Beanz! Yep, this is real life.

Due to the nature of our manufacturing processes and potential procurement restraints, it may not be feasible to produce your tin of beans exactly as submitted. The tin of beans concept submitted is for the purpose of entering the Promotion and may not be the tin of beans that is produced if picked as a Competition winner. Whilst we will work to create the tin of beans as close as possible to the Competition winners’ entries, this may not always be possible.

Yes, Heinz will own the rights to every creation entered as part of this Promotion.

Heinz respects your privacy and is committed to protecting your personal data. We will only use your personal data in accordance with our Privacy Policy(opens in a new window).

Please contact Heinz Customer Service (consumercare@kraftheinz.com) if you’re having trouble entering.