The Enflammez votre 5a7 Gift with Purchase offer is an online-only offer (the “Offer”) organized by Kraft Heinz Canada ULC, Kraft Heinz Canada ULC, 207 Queens Quay W, Toronto, ON M5J 1A7 (the “Sponsor”) and administered by Arrowhead Promotion and Fulfillment Co., Inc., 1105 SE 8th Street, Grand Rapids, MN, USA (the “Administrator”). The Sponsor is responsible for the Offer, its organization and these Terms and Conditions (the “Terms”).

  1. AGREEMENT TO THE TERMS AND CONDITIONS:  By participating in the Offer, each participant (each participant is referred to as a “Participant”, together as the “Participants”) unconditionally accepts and agrees to comply with and abide by these Terms and the decisions of the Sponsor and Administrator, which shall be final and binding in all matters related to the Offer.

  2. OFFER PERIOD: The Offer begins at 12:00AM (ET) on March 14, 2024, and ends at 11:59:59PM (ET) on August 31, 2024 (“Offer Period). 

  3. ELIGIBILITY: The Offer is open only to persons who are who are legal residents of, and physically located within the province of Quebec, Canada and have reached the age of majority at the time of participation. Employees of Kraft Heinz Canada ULC and the Administrator, their subsidiaries, affiliates, advertising, Offer and other agencies (“Promotion Entities”) and their immediate family members (their legal or common-law spouse, siblings, children, parents) and/or those living in the same household of each are not eligible to participate. 

  4. THE OFFER: The Offer consists of a promotional offer where an eligible consumer (“Participant)” who purchases CAD $10 (ten) dollars’ worth of participating Heinz and/or Budweiser product(s) (as defined below) during the Purchase Period (as defined below) from any participating retail store located within the province of Quebec, Canada (a “Participating Retailer”) in one (1) single transaction (the “Qualifying Purchase”), is given the opportunity to receive one (1) Cooler Tote Bag (a “Gift”), while supplies. Full list of Participating Retailers can be found at: [enflammezvotre5a7.ca]. See Section 6 for how to participate in the Program and registration instructions. Exhibit A to Terms sets out the specific participating products for the purposes of the Offer (the “Participating Products”).

    Up to a maximum of 8,000 Gifts will be allocated throughout the duration of the Offer Period.

  5. PURCHASE PERIOD: To be eligible, Qualifying Purchases must be made between March 14, 2024, at 12:00:00 am Eastern Time (“ET”) and August 31, 2024, at 11:59:59 pm ET (the “Purchase Period”), at a Participating Retailer. Receipt Images (as defined below) must be submitted and received during the Offer Period.

  6. HOW TO PARTICIPATE: To participate in the Offer, an eligible Participant must follow the steps listed below. Limit of one (1) entry into the Offer per person/email address, for the entire Offer Period (each an “Entry”).

    1. Make a Qualifying Purchase of CAD $10 (ten) dollars’ worth of participating Heinz and/or Budweiser product(s) within one (1) single transaction, from a Participating Retailer, during the Purchase Period; 

    2. Take a photograph (png, jpeg, pdf, and tiff file types with a maximum file size of 10MB) of the applicable sales receipt of the Qualifying Purchase in its entirety (such photograph, a “Receipt Image”) identifying among other things the Participating Retailer, the Participating Products purchased and the date of purchase. Participants are strongly encouraged to remove, obscure, or redact out any personal information that appears on the Receipt Image; and 

    3. During the Offer Period, Participants must go online to enflammezvotre5a7.ca (the “Website”) and complete the registration form by providing their first name, last name, street address, city, province, postal code, and e-mail address; and submit their Receipt Image. Upon submission, Participants will be required to read and accept the Terms and Conditions for the Offer.  PARTICIPANTS ARE REQUIRED TO KEEP ORIGINAL SALES RECEIPT. Sponsor reserves the right to request from a person the original sales receipt used for the purposes of this Offer for further verification purposes at any time and for any reason. 

    Illegible images submitted will not be accepted.

    If submission is valid, consumer may then be qualified to receive the gift. Limit of one (1) Gift per person and/or household. Participants must have internet access in order to enter.

    Standard data charges may apply to entrants who choose to enter the Offer via a mobile device. Please contact your service provider for rates and service plan information prior to participating with your mobile device.

    The Sponsor, the Administrator, their subsidiaries, affiliates, advertising, contest and other agencies (“Offer Entities”) are not responsible for lost, late, misdirected, or incomplete data capture. Receipt Images become the property of Sponsor and will not be returned. Offer Entities are not responsible for lost, late, illegible, incomplete, invalid, unintelligible, misdirected, technically corrupted or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human or electronic. Offer Entities shall not be responsible for incorrect or inaccurate information whether caused by any of the equipment or programming associated with or utilized in the Offer or by any technical or human error which may occur in the processing of the Receipt Images in the Offer. Offer Entities assume no responsibility or liability for any error, omission, interruption, deletion, theft or destruction, or unauthorized access to, or alteration of Receipt Images. Sponsor is not responsible for any change of mailing address and/or telephone number of Participants. In the event of a dispute regarding the identity of the person submitting a Receipt Image, the Receipt Image will be deemed submitted by the person in whose name the email account is registered, provided that person meets all eligibility criteria set forth in these Terms.

  7. LIMIT ON THE NUMBER OF ENTRIES AND GIFTS: The number of Entries and Gifts is limited to one (1) Gift, per Participant and/or household during the Offer Period. For greater certainty and for the avoidance of doubt, you may only use one (1) email address to enter the Offer and to receive a Gift. If the Sponsor discovers (based on any evidence or information made available to or otherwise discovered by the Sponsor) that an individual: (i) has attempted to obtain more than one (1) Gift; and/or (ii) has attempted to use multiple names, identities, email addresses, or any automated, macro, script, robotic, or other system or program and/or any other means that is not in accordance with Sponsor’s interpretation of the letter and spirit of these Terms to enter or otherwise participate in this Offer, or to disrupt the conduct of the Offer; such person may be disqualified from the Offer at the sole and absolute discretion of the Sponsor. Submissions using the same mailing address and/or the same IP address will be deemed to be from the same household. Each redemption request must contain a fully completed redemption form and original receipt(s) dated during the Offer Period.

  8. PROCESSING OF RECEIPTS: Processing of a Receipt Image may take up to two (2) business days from the time the Receipt Image is received by the Administrator. Once a Participant’s Receipt Image is processed, such Participant will be notified via email only if such Receipt Image has been invalidated, with a reason why such Receipt Image could not be processed at such time, as determined by the Administrator in its sole and absolute discretion. It is the responsibility of the Participant to check the applicable email account/phone for such notification including in the inbox, spam or junk folders. Offer Entities do not assume any responsibility and are not responsible for electronic communications which are undeliverable for any reason, including (but not limited to) as a result of any form of active or passive filtering of any kind or insufficient space in a Participant’s mailbox or telephone to receive e-mail messages, or other communications. All Receipt Images become the property of Sponsor and will not be returned. Offer is void where taxed, prohibited, or restricted by law. Receipts obtained through unauthorized means or illegitimate channels (i.e., other than via a purchase of Participating Products from a Participating Retailer) will be void. Receipt Images that cannot be validated for any reason will be rejected, as determined by the Administrator in its sole discretion. For example only, and not an all-inclusive list, a receipt will be rejected if it: (i) fails to pass anti-fraud detection measures; (ii) is unauthorized, fake, or has been illegitimately obtained; (iii) contains any messages, code or other markings not recognized by the Offer Entities; (iv) contains printing or other errors; (v) is illegible, unreadable or blank; (vi) has been previously used; (vii) reflects the use of more than an authorized number of coupons; or (viii) is incorrectly or incompletely entered or submitted. Incomplete, damaged, photocopied, mechanically reproduced, altered and/or forged receipts or redemption forms of any kind, or receipts or redemption forms not obtained through authorized channels, will not be accepted. Invalid or duplicate requests will not be honoured or returned.

  9. VERIFICATION: All Entries and Receipt Images may be subject to verification at any time and for any reason. The Sponsor reserves the right, in its sole and absolute discretion, to require proof of identification and/or eligibility (in a form acceptable to the Sponsor, including, but not limited to, government-issued photo identification): (i) to verify an individual’s eligibility to participate in this Offer (ii) to verify the eligibility and/or legitimacy of any Receipt Image; and/or (iii) for any other purpose that Sponsor deem necessary, in its absolute discretion, for the administration of this Offer in accordance with Sponsor’s interpretation of the letter and spirit of these Terms. Any person who fails to provide such proof to the complete satisfaction of the Sponsor, within the time period specified by the Sponsor, may be disqualified in sole and absolute discretion of the Sponsor.  Any attempt by any Participant to participate by using multiple/different names, identities, or any other methods will void that individual’s Entries and eligibility to receive a Gift and that individual will be disqualified from the Offer and, at the sole discretion of the Sponsor, from the Sponsor’s other offers and/or promotions.

    All Submissions that are incomplete, illegible, damaged, irregular, have been submitted through illicit means, or do not conform to or satisfy any condition of the Terms may be disqualified by the Sponsor. Submissions will be rejected if (in the sole and absolute discretion of the Sponsor) the Submission is not fully completed and/or submitted during the Offer Period. 

    Only the official timekeeping device(s) of the Administrator will determine the time for the purposes of this Offer.

    Disqualification. Participants must comply with the following conditions, or they may be disqualified:

    1. Participants must use a valid email address. 

    2. Only one (1) Entry and Receipt Image per Participant will be permitted.

    3. Participants must use the same email address at all times during the Offer Period.

    4. Use of more than one (1) email address will result in automatic disqualification.

    5. Multiple accounts created by the same Participant will be disqualified.

  10. DISTRIBUTION OF GIFTS: Participants who are eligible to receive a Gift will receive their Gift via regular post sent to the physical address provided during registration. Allow approximately four (4) to six (6) weeks for mail delivery of the prize following receipt and verification of all required documentation. Sponsor is not responsible for any deliveries that are not received or are inaccessible due to incorrect mailing addresses provided.

    The Offer Entities are not responsible for (as applicable) late, lost, stolen, damaged, misdirected, irregular, garbled, corrupted or undelivered Gifts or transmissions (whether sent by or to the Participant), regardless of cause. The Offer Entities are not responsible for (a) any incomplete, incorrect or inaccurate information whether caused by web site users, tampering, hacking or by any of the equipment or programming associated with or utilized in the Offer or by any technical or human error; (b) any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of any web site (or mobile web site), Gifts or transmissions (whether sent by or to a Participant); and (c) any problems or technical malfunctions of any telephone network or lines, computer on-line-systems, servers or providers, computer equipment, software, programming or failure of email or text on account of technical problems or traffic congestion on the Internet or at any web site (or mobile web site) or any combination thereof. Without limiting the foregoing, Offer Entities expressly disclaim any and all liability for transmissions which are not timely received in an uncorrupted form (or received at all) by Participant due to filtering/privacy settings for email transmissions or for any other reason. Offer Entities further disclaim any and all liability for Gifts which are returned as undeliverable mail or otherwise not received by Participant for any reason.

    Each Gift must be accepted as awarded and is not transferable, assignable, or convertible to cash (except as may be specifically permitted by Sponsor in its sole and absolute discretion). No substitutions except at Sponsor’s option. Sponsor reserves the right, in its sole and absolute discretion, to substitute any Gift or a component thereof with a prize of equal or greater retail value, including, without limitation, but at Sponsor’s sole and absolute discretion, a cash award. Gifts will only be awarded to the person whose verifiable full name and valid e-mail and/or mailing address appears on the registration form associated with the Receipt Image in question. The Participant is responsible for any damage/loss due to use of a Gift and will be responsible for any legal repercussions arising due to the Gift being prohibited by law or by any other cause whatsoever from claiming, using or owning the Gift. The Offer Entities will not have any liability for any defects, mechanical or otherwise, in respect of the Gift. 

  11. LIMITATIONS AND RELEASES:  Offer Entities are not responsible for lost, late, mutilated or illegible Receipt Images nor for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions or limitations of any kind, or inaccurate transmissions of or failure to receive information by Sponsor on account of technical problems or traffic congestion on the Internet or at any website and/or wireless network or any combination thereof.  Sponsor reserves the right to modify, extend, suspend, or terminate the Offer if it determines, in its sole discretion, that the Offer is technically impaired or corrupted or that fraud or technical problems, failures or malfunctions or other causes beyond Sponsor’s control have destroyed or severely undermined or to any degree impaired the integrity, administration, security, proper entry and/or feasibility of the Offer as contemplated herein. If for any reason the Offer is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Offer, the Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the Offer, and to cancel, terminate, modify or suspend the Offer. The invalidity or unenforceability of any provision of these Terms shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Terms shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. 


    By participating and accepting a Gift, Participant agrees to hold harmless Offer Entities and each of their respective affiliates, directors, employees, officers and agents from any and all liability, injury, loss or damage of any kind, including but not limited to personal injury or death, arising from or in connection with participation in the Offer and/or the Gift.

  12. GENERAL: Acceptance of a Gift shall be construed as and signify participants agreement and consent that Sponsor may use the participant’s name, photograph, likeness, voice, biographical information, submission information, statements and address (city and province/territory) for advertising and/or publicity purposes worldwide and in all forms of media no known or hereafter developed, in perpetuity, without further compensation, review, approval or payment, where allowed by law. 

    By participating in this Offer, Participants agree to be bound by the Terms and Conditions and decisions of the Sponsor, which are final and binding in all respects. Sponsor is not responsible for any typographical or other error in the printing of the offer or in the administration of the Offer.

    Only official Canadian postal addresses are acceptable. No PO boxes allowed. Void where prohibited, restricted or taxed.

    Offer valid only for individual consumers; requests from groups, clubs or organizations will not be honoured. Offer cannot be combined with any other offer, coupon or discount card. 

    All submissions become the property of Kraft Heinz Canada ULC and are nonreturnable. Kraft Heinz Canada ULC has no obligation to acknowledge, redeem or return redemption requests not in compliance with these terms. This Offer may not be published in any magazine or elsewhere without Kraft Heinz Canada ULC’s written permission. Trading, buying, selling or manufacturing of receipts or redemption forms is considered to be in violation of the terms of this Offer. For questions about this Offer please call 1-800-567-KRAFT.

  13. PRIVACY: The Sponsor respects the Participants’ right to privacy. By entering this Offer, all Participants explicitly consent to the Sponsor, its agents and/or representatives, recording, sharing and using the personal information provided for the purpose of administering the Offer and in accordance with the Sponsor’s privacy policy. For a copy of Kraft Heinz’s Privacy Promise, please call 1-800-567-KRAFT or visit kraftcanada.ca/privacypromise. 

  14. GOVERNING LAW: All issues and questions concerning the construction, validity, interpretation, and enforceability of the Rules, or the rights and obligations of Participants and the Sponsor in connection with the Offer shall be governed by, and construed in accordance with the laws of the Province of Ontario and the laws of Canada applicable therein, without regard to conflicts of law principles. Any attempt by a Participant or any other individual to deliberately damage any website or undermine the legitimate operation of the Offer could be a violation of criminal and civil laws and should such an attempt be made; the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. This Offer is subject to all federal, provincial, territorial and municipal laws.

  15. LANGUAGE DISCREPANCY: Unless otherwise required by applicable law, in the event of any discrepancy or inconsistency between the English language version and the French language version of these Terms, as applicable, the English version shall prevail, govern, and control.

  16. TAX: All federal, provincial/territorial, local, and other taxes on a Gift, if any, are the sole responsibility of the Winner.

  17. SPONSOR:  Kraft Heinz Canada ULC, 207 Queens Quay West, Suite 700, Toronto, Ontario, M5J 1A7. (“Sponsor”)

  18. ADMINISTRATOR: Arrowhead Promotion and Fulfillment Co., Inc., 1105 SE 8th Street, Grand Rapids, MN, USA (“Administrator”)

© 2024 Kraft Heinz Canada ULC

Participating Products