H.J. Heinz Company - Corporate Social Responsibility

Packaging Sustainability Pillars

Our sustainable packaging design policy outlines four sustainability pillars (below) which are embedded into every packaging and new product initiative at Heinz. Specific considerations include the identification, evaluation and use of environmentally friendly packaging materials such as plant-based materials; minimizing the overall amount of packaging materials consumed; and optimizing designs for transport efficiency.

  • Reduce – Optimize designs to minimize use of packaging materials while ensuring product protection throughout the supply chain, and proper performance for our consumers (e.g., eliminate components, light-weighting).
  • Reuse – Reuse packaging components where possible throughout the supply chain to minimize material waste and its associated carbon footprint (e.g. reusable totes, pallets, slip sheets).
  • Recycle – Utilize recyclable materials, where possible. Incorporate post-consumer recycled content where feasible.
  • Renew – Evaluate and utilize packaging materials derived from renewable sources (such as plants) to reduce carbon footprint.

Our facilities worldwide have been seeking ways to manufacture and package products more efficiently, and Heinz has been working with our suppliers to develop packaging solutions that generate less waste.

North America

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    Weight Watchers® Smart Ones® Trays

    Use 40% less plastic than the previous tray
    Replacing plastic with a natural mineral thereby reducing GHG emissions by 45% to 55%
    Reduce tray weight by 15%
    Overall 749 metric tons of material diverted from landfill

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    Classico® Pasta Sauce Jars

    Improved ergonomic glass design
    Redesigned for optimal glass weight reduction with improved strength
    Improved footprint to reduce supply chain damage
    11% reduction in glass and metal
    12% reduction in GHG emissions
    3878 tons of overall packaging material reduction

  • Heinz

    Heinz® Ketchup – PET Bottles

    Improved Bottle Designs
    6-10% Bottle weight reduction
    20-30% Cap weight reduction
    2500 tons of overall material reduction

  • Heinz

    Heinz Pouch Pack® – Flexible Packaging

    Launched Ketchup and Mustard in stand up pouch format
    Reduced 25% overall packaging material compared to PET bottles

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    Corrugate Reduction

    Conversion from corrugate case to Tray & Film as secondary packaging for ketchup bottles
    2700 tons of material reduction

U.K. & Ireland

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    Heinz Beanz Fridge Pack™ Environmental Impact

    Reduces food waste through portion control and ability to store in fridge
    Reduces packaging weight
    Reduces CO2 impact from packaging
    Communicates recycling options


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    Infant Cereal Stand Up Resealable Packaging Innovation

    75% less packaging weight
    18% improved packaging cube
    25% improved case cube
    33% improved pallet utilization

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    Renée’s® Gourmet and Diana® Sauce – Glass to Plastic Conversion

    75% less packaging weight
    26% improved packaging cube
    8.5% improved case cube
    20% improved pallet utilization

The Netherlands

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    Heinz® Ketchup, salad cream and mayonnaise – New Cap Design for Top-Down Bottles:

    Reduction of approximately 670 tons (34%) of polypropylene per year
    Reduction in transportation costs due to lighter weights
    Reduction of 47 tons of CO2 (34%) per year

Global Initiative

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    Bioplastic Feedstock Alliance

    On November 19, 2013, Heinz and seven other leading global brand companies joined with World Wildlife Fund (WWF) to launch the Bioplastic Feedstock Alliance (BFA), which encourages responsible development of plant-based plastics.

    The primary focus of BFA will be on guiding the responsible selection and harvesting of feedstocks—such as sugar cane, corn, bulrush, and switchgrass—used to make plastics from agricultural materials. As the development of these renewable materials has grown, so has the opportunity to address their potential impacts on land use, food security, and biodiversity. BFA intends to bring together leading experts from industry, academia and civil society to develop and support informed science, collaboration, education, and innovation to help guide the evaluation and sustainable development of bioplastic feedstocks.

    “This alliance will go a long way in ensuring the responsible management of natural resources used to meet the growing demand for bioplastics,” said Erin Simon, of WWF. “Ensuring that our crops are used responsibly to create bioplastics is a critical conservation goal, especially as the global population is expected to grow rapidly through 2050.”