In 2013, Heinz opened a new European Innovation Center in Nijmegen, the Netherlands. The facility’s mission includes developing new healthy products by leveraging nutritional science and R&D at the site, which employs 160 chefs, food scientists, nutritionists, quality engineers and researchers.
Heinz’s Global Quality and Innovation Center in Pittsburgh continued to develop healthy new products, as did the Company’s Global Center of Excellence in Infant Nutrition in Milan, Italy.
Healthy New Products
In 2012 and 2013, Heinz introduced new products that met the Company’s Health & Wellness guidelines and catered to consumer demand for healthy food options.
Healthy new products in North America ranged from Weight Watchers® Smart Ones® Frozen Oatmeal and new varieties of Classico® pasta sauce to Ore-Ida® Simply, a natural line of skin-on potato cuts made with simple ingredients like Grade A potatoes, olive oil and sea salt.
In Canada, Heinz manufactured new varieties of Arthur’s® nutritious fruit smoothies with essential vitamins and minerals, and launched Renée's Gourmet dips made with Greek yogurt.
In New Zealand, Heinz launched new varieties of baby food that were formulated to meet nutrition guidelines and had Infant Nutrition Advisory Group approval. These new products contained no added salt, preservatives, artificial colors or flavours.
Heinz India focused on manufacturing two specialized nutrient beverages, Maplan™-P for pregnant women and Maplan™-L for lactating women. These nutritious drinks provide women with important nutrients such as vitamin D, bioavailable calcium, DHA, omega 3 and choline. In Southeast Asia, Heinz launched new varieties of healthy cereals, beverages and baby food.
Heinz UK introduced Heinz Deliciously Gluten Free, three pastas and three smooth tomato sauces that are certified gluten free, with no artificial colors, no artificial flavors, and no artificial preservatives.
United Kingdom Reformulated Products
In the UK, Heinz is a signatory to the Department of Health’s Responsibility Deal and supports pledges covering reductions to sodium levels, elimination of trans fats, commitments to offer healthy eating menus, and advice on meeting the Chief Medical Officer’s recommendations on healthy exercise. Over recent years Heinz has continued to progressively and gradually reduce the level of added salt in its products as part of a program of salt reduction that began more than 25 years ago. For example, while still providing all the taste, the salt content of Heinz Tomato Ketchup sold in the UK has been reduced by almost 40%. The salt in Heinz Beanz has been cut by almost 50% in 10 years; and in Heinz Cream of Tomato Soup salt has been cut by almost 45% in line with changes in consumer tastes. We continue to explore the opportunity to further reduce salt in our recipes which is a key criteria in reformulation and new recipe development.
Benelux and Netherlands
The Honig brand team in Benelux and Netherlands launched Vezelrijk, a fibre-enriched pasta line which received the annual “Best Introduction for making the easy choice the healthiest choice” award in 2011 by the Dutch Nutrition Centre. Roosvicee branded ready-to-serve beverages and cordials contain 30% less sugar than competitive products in the marketplace.
Chocolate sprinkles are children’s most popular bread topping in the Netherlands. Venz reduced-sugar chocolate sprinkles are the first, mainstream, chocolate sprinkles in the Netherlands with 30% less sugar (and no artificial sweeteners) than regular chocolate sprinkles.
Currently, the sodium content of most soy sauce products in China is 8,500mg/100ml. It is generally believed that excessive sodium intake may increase the risk of high blood pressure or kidney diseases. Heinz China launched a new soy sauce product “Chunweixian” under our “Master” brand. With a 28% reduction (6,100mg/100ml) of sodium compared with our competitors, the low-salt “Chunweixian” is healthier while the taste is even better.