Heinz Nutrition

Health & Wellness Platforms

Globally, Heinz set continuous nutrition improvement as an objective when reformulating products. For example, in 2012, approximately 40% of the products reformulated at Heinz North America resulted in reduced sodium and elimination of trans fats. In the Netherlands, Heinz table sauces, Roosvicee drinks, and Brinta cereals and breads were reformulated to meet nutrition criteria.

Heinz has four Health & Wellness platforms:

  • Heinz Better for You

    Better for You

    Our Better for You platform includes foods that are the focus of our initiatives to reduce sodium and sugar and eliminate Trans fats, mainly in the categories of Ketchup & Sauces and Meals & Snacks. This platform also includes foods that Heinz has enhanced by adding vegetables and whole grains.

    In the last two years, new products under this platform included Smart Ones® Oatmeal with steel cut oats, Ore Ida® Simply Potatoes and Honig Vezelrijk Pasta with added fiber. Wattie’s in New Zealand added a new, updated logo to communicate to consumers the total number of servings of fruits and vegetables delivered by products.

  • Heinz Growth and Development

    Growth & Development

    Growth & Development includes infant and toddler foods and children’s beverages. In 2012 and 2013 new products under this platform included Heinz Creamy Oat Porridge Sachets, Roosviche Kids drink with 30% less sugar, and Complan® Pista Badam.

  • Heinz Weight Management

    Weight Management

    Weight Management includes the Weight Watchers® Smart Ones® brand of nutritional meals, snacks and desserts in the United States and Canada, as well as the Weight Watchers® from Heinz® product line in Europe.

    In the last two years, new products under this platform included Smart Ones® Oatmeal, French Toast with Turkey Sausage, Sweet Mango Chicken and Salmon in Sweet Soy Sauce.

  • Heinz Health Management

    Health Management

    Health Management encompasses products that Heinz has developed specifically for consumers with certain medical conditions.

    Responding to the consumer’s desire for gluten-free products, Heinz has provided clear labeling of products that are gluten-free, such as Heinz® Tomato Ketchup, Ore Ida® Simply, Heinz Beans and Arthur’s® Smoothies. In Italy, Heinz produces gluten-free products for individuals with celiac disease or sensitivity to gluten. Heinz also offers low-protein products for consumers who must restrict protein consumption, such as people with kidney disease.

Heinz 57 Centre

The New Heinz
Innovation Centre

Heinz opens 57, a new European Innovation Center in Nijmegen, the Netherlands.