The Heinz Micronutrient Campaign
Iron-deficiency anemia, a “hidden hunger” caused by a lack of essential vitamins and minerals, is limiting the potential of millions of children and cutting lives short. It can impair physical and mental development, weaken the immune system and significantly increase the risk of dying before the age of five.
Making a Healthy Difference in the World
The Heinz Micronutrient Campaign (HMC) is dedicated to addressing this global health threat as the signature Corporate Social Responsibility program of the H.J. Heinz Company and its Foundation.
As a global leader in infant and child nutrition, Heinz created the HMC in 2001 to enhance access to nutritional supplements that promote healthy growth and development, especially in developing countries and regions.
This humanitarian, nonprofit campaign is making a healthy difference in the world, one child at a time, with a focus on innovation and extending its global reach.
For more than a decade, the HMC has sponsored the development and distribution of micronutrient powders that deliver essential vitamins, minerals and iron when stirred or mixed into children’s foods. These nutritious, easy-to-use powders are manufactured by Heinz and have proven to be effective in preventing and treating iron-deficiency anemia and other vitamin and mineral deficiencies.
In 2012, the HMC reached a new three-year agreement to provide micronutrient powders to an additional 500,000 children in China through orphanages after assisting 500,000 Chinese children in a previous campaign.
Through 2012, the HMC had provided nutritional supplements to more than 3.5 million children in 15 developing countries since 2001 through its partnerships with non-governmental organizations and government agencies.
In 2013, the HMC launched an exciting new partnership with Stop Hunger Now, a Raleigh, N.C.-based nonprofit whose mission is to alleviate hunger in developing nations around the world.
The HMC continued to sponsor the development of cost-effective new products to treat anemia, such as reduced-iron NutureMate™, which has proven to be effective in malaria-endemic regions and a new bean-based, nutritionally complete food supplement for children.