Helping Children Grow Up Health and Strong

A hidden hunger is limiting the potential of millions of children around the world. Caused by a lack of essential vitamins and minerals, iron-deficiency anemia can impair physical and mental development, weaken the immune system and increase child mortality before the age of five. The Heinz Micronutrient Campaign is dedicated to preventing this hidden hunger. Through partnerships with governments and NGOs it is providing innovative, cost-effective solutions to give children the opportunity to lead healthy, productive lives. Learn more about the history of the HMC.

Lucy Liu Teams Up With Heinz Micronutrient CampaignLucy Liu is teaming up with the Heinz Micronutrient Campaign to combat the widespread global health threat of iron deficiency anemia and vitamin and mineral malnutrition among infants and children in the developing world.

Iron Deficiency: A Global PandemicIt is estimated by the World Health Organization that a third of the global population, or some 2 billion people, are anemic, and that the number of people who are mildly to moderately iron deficient is even greater, making this the world's most prevalent public health challenge. This is why vitamin and mineral deficiency is referred to as a "hidden hunger."

Vitamin and Mineral Powders: A Proven SolutionSince 2001 the HMC has been a pioneer in supporting the development of vitamin and mineral powders. Micronutrient powders, or MNPs, contain 5 to 15 essential vitamins and minerals, depending on local requirements. The single-serve sachets are mixed into the children's normal meals by parents or caregivers. The powders do not affect the taste, texture or smell of the food.

Through vigorous peer-reviewed research conducted around the world, it has been determined that 60 sachets, administered over a 4 month period, can meet a child's annual vitamin and mineral needs.

PartnershipsThe Heinz Company Foundation has developed numerous partnerships with NGOs, government agencies, and multilateral agencies to distribute micronutrient powders.