Packaging Innovation

Innovation in Packaging

From the Top-Down™ and Fridge Door Fit™ Heinz® Ketchup bottles, to the popular new Snap Pots® microwaveable baked beans in the United Kingdom and our latest Heinz Dip & Squeeze® packaging for the foodservice industry in the United States, packaging innovation is a key ingredient at Heinz. Just as it has always been.

New Ideas That Make History Since 1869, we’ve made a name for ourselves by delivering pure foods and superior quality in new ways that both surprised and delighted the consumer.

When founder Henry John Heinz introduced his fresh horseradish in a unique clear glass bottle, the concept of full disclosure through packaging was unheard-of. Equally fresh was the notion that product packaging could greatly enhance the appeal of the food inside. Today, Heinz continues to elevate the science of product packaging to an art form.

Easier for You. Easier on the Earth. Turning packaging expectations upside down—as we did literally with our Top-Down™ ketchup bottle—is a Heinz tradition. But dreaming up new ideas to make it easier to enjoy our products is just the beginning.

The rest of the story involves our commitment to responsible, sustainable packaging.

The recent introduction of a lighter, easy-open can for products like Heinz® soup is packaging innovation that benefits both the consumer and the environment. The cans’ lighter weight also reduces the overall weight to transport them, saving fuel and improving efficiency.

As a global company, we are acutely aware of our impact on the environment. So you’ll find good practices—as well as good food—contained in our latest global packaging innovations.

Fresh Ideas in Packaging Innovation

  • In North America, Heinz is giving everyone more ways to enjoy America’s Favorite Ketchup®, The Heinz Dip & Squeeze Ketchup® dual-function ketchup package for the foodservice industry promises to make eating on-the-go more fun and convenient.
  • In the U.K., Australia, Indonesia and New Zealand, we are converting to lighter-weight cans for products such as beans and soups. 
  • In China, infant food jars are now wrapped in paper sleeves, a more environmentally friendly alternative to plastic shrink-wrap.


View More on Innovation