We’re always cooking up something new at Heinz.

An Abundance of Fresh Ideas

The uncommon quality of our very first product, fresh grated horseradish packaged in a clear bottle so consumers could see that it contained no fillers, was ahead of its time and immediately set Heinz apart from the competition. That unwavering focus on quality and goodness still drives our mission and our focus on innovation today. 

As one new idea flows into the next, Heinz will continue to do what we do best: blend good old-fashioned product excellence with unparalleled modern-day innovation. 

Nutrition and Food Innovation

Our Global Innovation and Quality Center allows Heinz to harness the most creative thinking from around the globe to continually develop fresh new food and packaging ideas. Our commitment to innovation also includes finding new ways to connect with, listen to and learn from our consumers. Engaging with the people who use our products every day has always been central to our definition of innovation.

Agricultural Innovation

We never forget that our food comes from the earth and is eaten by our consumers. Maintaining the highest standards of wholesome goodness and nutrition means we must continue to seek more sustainable agricultural solutions. Our award-winning HeinzSeed program is a great example of our commitment in this area. HeinzSeed allows us to control the quality of our tomatoes from seed to store, improve the lives of farmers in developing nations and minimize our impact on the land even as we maximize the quality of our food.  

Packaging Innovation


You’d be amazed how much thinking is packed inside every Heinz product. Ensuring our products are at their best when enjoyed by our consumers is only the beginning. Making them convenient to use, simple to store and easy to recycle is just as important. Trust us to set the pace for innovative packaging ideas that are not only good for our products and consumers, but also good for the environment.

The new Heinz Dip & Squeeze product marks the first ketchup packet makeover for the foodservice industry in 42 years. Our new packet means more ketchup when it’s wanted and where it’s wanted with less mess and a better overall dining experience.

Food Quality and Safety

Exacting quality and safety standards are core to our mission and central to our heritage. They have driven our growth and success since 1869, when our founder, Henry John Heinz, began selling his first product, horseradish, in clear glass bottles so consumers could see the Heinz difference- the quality of our products and our use of wholesome, real ingredients. Today, our robust quality assurance principles, procedures, standards and technology help maintain Heinz’s reputation as one of the most trusted brands in the world.

Research and Development

Our research and development teams around the globe are renowned for their food and packaging innovations. But we believe our greatest R & D insights come from the people who enjoy Heinz foods every day—consumers like you.

Listening to what you tell us, and responding with fresh new ideas that deliver traditional Heinz great taste, healthy goodness and packaging convenience—has been the Heinz way for more than a century.