Since the 1930s, Heinz researchers have been developing proprietary tomato seeds through the HeinzSeed program, from which only the firmest, juiciest, freshest tomatoes are grown for Heinz® Ketchup. Only a select group of trusted farmers, who adhere to Heinz's high-quality standards, are chosen to grow Heinz® Ketchup tomatoes from Heinz® seeds.  These partnerships span several generations and nearly four decades.

Although pickles were one of the first products Heinz produced, there are no pickles in Heinz® Ketchup. How did this deli staple end up endorsing the brand for more than a century? It began in 1893 when
H. J. Heinz decided to use a "pickle pin" to attract attention to his booth at the Chicago World's Fair, the nation's largest food show and exhibition at that time. The pins were so popular that the attendees were lining up to get one. A simple marketing gimmick became part of the history of America's most iconic Ketchup brand.

The new label emphasizes Heinz's heritage as the world's largest processed tomato company with a deep dedication to tomato quality from seed to bottle.

 

Total Transparency from Seed to Plate

Every part of a Heinz® Ketchup tomato's journey, from seed to vine to bottle, is chronicled in a code on the cap. From the code, Heinz can tell the farm where the tomatoes were grown, where the Ketchup was bottled and even what variety of Heinz seeds were used.