In the U.S., Heinz's newest condiment is Heinz EZ Squirt® Mystery Color. Three new colors hit grocery stores in late April. Unlike any other product, kids and parents won't have a clue what's inside the EZ Squirt bottle until they squirt it or draw with it on their favorite foods. The new colors are: Passion Pink, Awesome Orange and Totally Teal.

Heinz is keeping kids in suspense with the new product via a white bottle wrapped in a special rainbow label to hide what's inside.

In the U.K., Heinz introduced Heinz Eazy Squirt® Tomato Ketchup and Heinz Eazy Squirt Wicked Orange Sauce, both in space age rocket-style bottles. The bottles are designed for little hands, so kids can let their creativity run wild.

For adult taste buds, Heinz North America created Ketchup KICK'RS?, a line of flavored ketchup designed to feed the passion for bolder flavors and more excitement at mealtime. KICK'RS are offered in three flavors: Zesty Garlic, Hot & Spicy and Smokey Mesquite.