    2001 Second Quarter |
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Wattie's Goes Fruity! |
The new fruity cups are designed for on-the-run consumers—especially youngsters—who crave a healthy fruit snack. The new products, which come in single-serve, twin-pack and multi-pack formats, encourage consumers to "break out of the can mold'' and experience the convenience of fruit in a plastic package. The piquant flavors of wild pears, passionate peach, mango peaches, orchard medley, raspberry, tropical and mango-orange jelly are sure to tempt any and all taste buds. Heinz Wattie's is already the clear market leader with a 40 percent market share in the New Zealand fruit segment—beating all others to a "pulp." |
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What's as tasty as freshly peeled fruit, but more convenient? Why Heinz Wattie's Go Fruity and Fruit Wobblies in new plastic cups with easy-peel lids—that's what!