    2001 Second Quarter |
|
| Heinz Is a "Natural"
FOR U.K. CONSUMERS  |
"These are excellent results,'' said Nigel Claire, managing director of Heinz European Grocery. "Trust is key, and consumers have taken the new products to their hearts. Our organic brands are already performing as strongly as anything you would expect from the Heinz portfolio." "Heinz Organic Spaghetti holds a two-to-one lead over its nearest competitor in cans sold. And, the sale of organic baked beans is equally impressive," Mr. Claire said. With the U.K. market for organic foods expected to increase 40 percent a year for each of the next five years, these great Heinz organic products are poised for tremendous growth…naturally, of course. |
 |
The new Heinz Organics food products have been a natural success in the U.K. since their introduction in October. Heinz Organic baked beans and spaghetti were immediate best-sellers, according to initial Nielsen marketing figures. Heinz Organic Tomato Ketchup led the way, posting an impressive 40 percent volume and 43 percent branded share of the market.