    2001 Second Quarter |
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Eat Your Vegetables from Wattie's
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Wattie's Stir Fry offers authentic Asian flavor in a quick and easy meal. Each Stir Fry features a mix of Asian noodles, sauce and vegetables that can be prepared in ten minutes in three easy steps. Four convenient freezer-to-wok meals are available: Chow Mein, Imperial, Shanghai and Singapore. The Stir Fry packages are being promoted through new packaging, consumer promotions and demonstration programs. As consumers become more environmentally aware and concerned about their health, the demand for organic vegetables will quickly sprout. The new Earth's Best Organic frozen vegetables—including garden peas, sweet corn, julienne carrots and mixed vegetables—will capitalize on low price, high availability and quality nutritional value. Wattie's always has offered consumers the best vegetables. Now the brand of Earth's Best Organic vegetables is available in freezers. |
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Oriental cuisine and organic vegetables were recently added to the Heinz Wattie's menu of delectable frozen vegetables.