Innovation Drives Global Growth at Heinz

To Our Shareholders

Selected Financial Highlights

Heinz Acquires Premium Frozen Dessert Manufacturer

StarKist Rides Innovation Wave

Driving Excitement for Heinz

Heinz Venezuela Harvesting Success for 40 Years

Heinz Partners With Pittsburgh's FreeMarkets for E-fficiency

Heinz Packages Another Big Award

Magnificent Marketers Recognized by Industry Leaders

Heinz Tomatosphere Has Out-of-This-World Benefits

Eat Your Vegetables from Wattie's

Heinz Is a "Natural"

Procter & Gamble Makes Smooth Choice

Wattie's Goes Fruity!

Canada is 'Full of Beans'

It Pays To Be First in 2001

VIEW PDF

« Return to Heinz.com

"Innovation is the mother of competitive advantage and the hallmark of great brands," Heinz Chairman, President and CEO William R. Johnson told securities analysts. To prove his point, he unveiled a host of creative food ideas, all of which are spurring international growth and making Heinz the number-one innovator.

Sq-Easy Ketchup
Following the success of EZ Squirt packaging in the U.S., Heinz introduced Sq-Easy Ketchup for U.K. children. The new flexible tube and thin nozzle allow young consumers to paint, draw and write on their foods to make mealtime more fun.

Sq-Easy quickly developed a following and has been promoted widely by the British pop stars, Steps. And, to prove that Sq-Easy can turn fish-and-chips into works of art, school children demonstrated their Sq-Easy talents at London's Tate Museum.

Boston Market HomeStyle
In the U.S., Heinz Frozen Food now sells Boston Market HomeStyle Meals* in a new bowl format. These popular entrees include hearty portions of broccoli and cheese, chili with beans, chicken noodle soup and Boston clam chowder.

These bowl varieties complement a full range of Boston Market HomeStyle Meals, which are on course to becoming a $100 million brand in the first full year of national distribution.

Rounding out the Boston Market range is a collection of ready-to-serve gravies in three flavors: beef, chicken and turkey. Made with select cuts of meat and offering homemade taste, these gravies are becoming staples in American pantries. The potential is great because each holiday season U.S. families consume nearly 5.5 million gallons of jarred gravies.

The Boston Market gravies are packaged in 15-ounce family-size, resealable jars.

Fridge Door Soups
Heinz is by far the most recognized U.K. soup brand. In fact, Heinz holds a leading 56 percent share of the market.

The challenge—which Heinz U.K. regularly meets—is to make soup an exciting meal and snack option. Recently, the company introduced Fridge Door Soups, a collection of favorite soup flavors packaged in one-liter plastic bottles that fit snugly into refrigerator door compartments. The soups can be stored at room temperature until opened and then up to five days in the fridge.

Ping Soups
One of the hottest innovations in soups is actually named not for a flavor but for a sound—the "ping" of a microwave once the soup is piping hot. "Ping" soups are sold throughout the U.K. in attractive ready-for-the-microwave bowls. The offerings, which can be heated in just two minutes, include four British favorites: cream of tomato, cream of chicken, vegetable and cream of mushroom. To make the soups even more convenient, they can be eaten straight from the disposable bowl, eliminating clean up and making them popular for workplace lunches.

*Boston Market is a registered trademark of Boston Chicken Corporation.