Our vision, quite simply, is to be "THE WORLD'S PREMIER FOOD COMPANY, OFFERING NUTRITIOUS, SUPERIOR TASTING FOODS TO PEOPLE EVERYWHERE." Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth. We are well on our way to realizing this Vision but there is more we must do to fully achieve it.

Our vision will be supported by our values, which define to the world and ourselves who we are and what we stand for. Heinz has a proud tradition of Pure Foods, Quality and Good Stewardship. To help you better understand these values, we are building on the articulation crafted by Heinz Europe, which has successfully incorporated these and other important values under the acronym of PREMIER.

• Passion . . . to be passionate about winning and about our brands, products and people, thereby delivering superior value to our shareholders.
  
  
• Risk Tolerance . . . to create a culture where entrepreneurship and prudent risk taking are encouraged and rewarded.
  
  
• Excellence . . . to be the best in quality and in everything we do.
  
  
• Motivation . . . to celebrate success, recognizing and rewarding the achievements of individuals and teams.
  
  
• Innovation . . . to innovate in everything, from products to processes.
  
  
• Empowerment . . . to empower our talented people to take the initiative and to do what's right.
  
  
• Respect . . . to act with integrity and respect towards all.