Heinz Micronutrient Campaign

Heinz is partnering with government officials
in India to combat anemia.

Project Ashok – India
In India, a nation of more than 1.1 billion people, the Heinz Micronutrient Campaign team is undertaking an ambitious multi-site Anemia Surveillance Project in three districts in Maharashtra State: Pune, Thane, and Gadchiroli. The Anemia Surveillance Project began in August 2007, and will involve more than 18,000 children, including 2-year-old Ashok. In Maharashtra, it is hoped that up to 6.5 million children in 65,000 centers will eventually benefit from the work done through the combined efforts of Heinz, Helen Keller International, the State’s Integrated Child Development Services, King Edward Memorial Hospital, and other local partners, including the scientific advisors of the Heinz Nutrition Foundation of India.

Sprinkles plus™ is a micronutrient powder that comes in small sachet packets. It has been distributed worldwide to developing countries to provide children with the necessary vitamins and minerals for a healthy life.

In addition to providing quality assurance guidelines for the production of Sprinkles micronutrients in India, we are grateful to the employees of Heinz India who have been instrumental in linking the Heinz Micronutrient Campaign team with local government officials and non-governmental organizations, partners whose cooperation and controlled distribution of micronutrients is essential to ensure the success of Project Ashok and to sustain long-term programs aimed at eradicating the scourge of micronutrient malnutrition.

Heinz India also has coordinated production with suppliers for the majority of the micronutrient Sprinkles that have been distributed worldwide to countries such as Bolivia, Bangladesh, Cambodia, Honduras, Kenya, Mongolia and Tanzania. In 2006, UNICEF designated Heinz India as one of its two official partners in the distribution of micronutrient sachets.

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