Heinz’s Focus on Health and Wellness

Global Health and Wellness Task Force
Globally, Heinz has made a commitment in all new products to increase or maintain current health benefits. Decisions regarding which healthy products to introduce in each region are based upon market research and consumer demand. We have learned that consumers around the globe may have different taste preferences, but almost all are increasingly seeking food products that help them lead healthier lives.

To accelerate progress in this critically important area, Heinz appointed Dave Moran, President and CEO of Heinz North America, to lead our Global Health and Wellness Task Force. The task force is directing new product development on Health and Wellness across Heinz’s three core categories, and our top 15 brands.

The task force’s three-point global plan includes:
     1) Addressing the ingredients of concern — sodium, sugar, trans fatty acids and others;
     2) Adding more goodness into our products; and
     3) Adding functional benefits for our consumers

We have many Health and Wellness product initiatives in the pipeline, and are proud of the new offerings we have already brought to market. In the United States, Heinz has introduced a no-salt added and reduced-sugar tomato ketchup, and will eliminate trans fat in our Ore-Ida® brand line of frozen potatoes by the end of 2007. In Italy, only 100% natural ingredients are used in Plasmon baby food. In Venezuela and Central America, we are in the process of developing no-sugar added baby food. In the U.K., our pasta meals are now fortified with Omega-3. In New Zealand, Heinz is utilizing steam-fresh microwave packaging technology to deliver nutrient-rich vegetables to consumers.

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