Enterprise Reputation and Risk Management

In May 2006, Heinz initiated a broader integrated operational approach to Enterprise Reputation and Risk Management. Our approach to risk management enables the Company to meet two primary reputation-related goals, including doing the common thing uncommonly well and helping Heinz maintain the distinction of being the most trusted packaged food company. Our employees globally work more than 62 million safe hours annually, and we produce tens of billions of defect-free products each year. This department reports to the Audit Committee of the Board of Directors as needed.

Leaders at Heinz are risk aware but not risk averse in areas in which risk is consistent with our principles. This helps the Company in turn achieve our short- and long-term business objectives while protecting our reputation and brands.

Through collaboration across functional areas and geographic regions, the Risk Management department:

• Generates awareness and identifies potential risks and opportunities
• Evaluates and establishes acceptable risk tolerance levels
• Ensures alignment of Heinz policies, standards and best practice ways of working
• Facilitates development of risk mitigation solutions and measurement

To protect and thereby maximize Heinz Enterprise Value and Brand Equity, our efforts focus on the following key areas:

• Company reputation and brand image
• Product quality and safety
• Employee health and safety
• Talent
• Physical assets
• Processes and systems
• Customers and suppliers
• Other intangible assets (i.e., trademarks, consumer and customer relationships)