A Global Portfolio of Trusted Brands

Heinz has strong Number One and Number Two brands in more than 50 countries that deliver quality, great taste, nutrition, convenience and value. We manufacture our products on six continents and market them to consumers in approximately 200 countries around the world.

Leading Heinz Brands Around the World

The Company’s top brands generated about 70% of our total sales in Fiscal 2008/2009, led by the iconic Heinz brand.

Products marketed under the Heinz brand generated sales of approximately $4 billion in each of the last two fiscal years. These products ranged from Heinz® Ketchup, The World’s Favorite Ketchup®, and other condiments, to gravy and beans and – outside the United States – pasta meals and baby food.

Our top brands of products are:

  • ABC®, a leading brand of soy sauces, chili sauces and cordials in Indonesia
  • Bagel Bites®, a popular brand of pizza snacks
  • Boston Market® frozen entrees
  • Classico® pasta sauces
  • Golden Circle® fruit juices, fruit-based and vegetable products in Australia
  • Heinz® Ketchup, sauces, soups, beans, pasta and infant foods 
  • Honig in Belgium, The Netherlands and Luxembourg
  • Ore-Ida®, the Number One brand of frozen potatoes in the U.S.
  • Plasmon®, the Number One brand of infant nutrition products in Italy
  • Pudliszki®, a leading brand of food products in Poland
  • T.G.I. Friday’s® frozen snacks and skillet meals
  • Wattie’s, a leading brand of food products in New Zealand
  • Weight Watchers® from Heinz®
  • Weight Watchers® Smart Ones® nutritional entrees, snacks and desserts

In addition to the top brands, Heinz manufactures a wide range of other branded products, ranging from Complan® and Glucon-D® nutritional beverages in India to Lea & Perrins® Worcestershire sauce, Jack Daniel’s® sauces, Chef Francisco® soups and Nancy’s® desserts in the U.S., to name just a few.

In Fiscal 2009, Heinz achieved the highest consumer satisfaction rating of any packaged goods company for the ninth consecutive year, according to the University of Michigan’s American Customer Satisfaction Index. Our consistent Number One ranking confirms the enduring appeal and quality of our brands.

In response to economic trends, our focus on innovation shifted in Fiscal 2009 to enhancing value and convenience for consumers, with new products like Ore-Ida® Steam n’ Mash™ potatoes and T.G.I. Friday’s® skillet meals. Innovation is one of the keys of our strategy to grow our Core Portfolio.