Sharply Focused Core Categories

Our global portfolio of branded products is sharply focused in three core categories that generated about 96% of the Company’s total sales in Fiscal Years 2008 and 2009.

Ketchup and Sauces

Fiscal 2008 sales: $4.08 billion (+10.9% growth). Fiscal 2009 sales: $4.25 billion (+4.2% growth). This category is led by Heinz^® Ketchup, which holds leading market shares in the U.S. and Canada, as well as in many European nations.

Meals and Snacks

Fiscal 2008 sales: $4.52 billion (+12.3% growth). Fiscal 2009 sales: $4.36 billion (-3.5%). This category includes Ore-Ida^®, the leading brand of frozen potatoes in the U.S., as well as products ranging from beans, soups and quick-serve meals to Weight Watchers^® Smart Ones^® entrees.

Infant/Nutrition

Fiscal 2008 sales: $1.09 billion (+17.3% growth). Fiscal 2009 sales: $1.11 billion (+1.4% growth). This category includes Plasmon^®, Italy’s leading brand of infant nutrition products, Heinz baby food and other nourishing products for children and adults, such as Complan^® and Glucon-D^® nutritional beverages.