Heinz’s Focus on Health and Wellness

Smart Ones

Our goals are to increase knowledge and awareness of health issues, encourage nutritious choices and active lifestyles, and accelerate the research and development that help find solutions to health problems and diseases.

Healthy Products, Healthy Living
Since 1869, Heinz has secured its heritage as the Pure Food Company in the lives of men, women and children around the world by delivering nutritious, high-quality food products. The majority of Heinz’s brand portfolio is based upon nutrient-rich tomatoes and beans. Additionally, Heinz is a leader in reduced-calorie meals, soups, and desserts.

Meeting consumer demand for healthy foods also makes good business sense, as it increases our product sales and attracts loyal consumers while reinforcing our Pure Food Company promise.

Today, a significant portion of the Heinz brand portfolio in North America, the United Kingdom, Continental Europe, Australia, and New Zealand includes healthy reduced-calorie meals, soups, and desserts under the Weight Watchers® Smart Ones® and Weight Watchers® from Heinz® brands.

Consumers can also choose from reduced salt, sugar, and fat varieties of many of our leading products, including Heinz Ketchup and Heinz Baked Beans in the U.K., Canada, Australia, and New Zealand. Heinz has introduced organic varieties of our infant foods, Classico® sauces, Heinz® Ketchup, and Heinz® Beans, and Heinz® Cream of Tomato Soup in the U.K. By the end of Fiscal 2008, we will achieve a 23% reduction in sodium in Bagel Bites® snacks in the U.S and Canada.

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Copyright © 2007 H.J. Heinz Company. All rights reserved.

 

 

About the Cover: Heinz tomatoes around the globe are grown from seeds specifically bred through traditional means by our talented team of experts based in California. Reuben Peterson (left), the leader of Heinz’s global tomato research and tomato supply chain team, surveys the summer 2007 Heinz tomato crop with Stuart Woolf, president of Woolf Farming Co. and managing partner of Los Gatos Tomato Products, Huron, Calif. Woolf Farming Co. is one of Heinz’s lead tomato suppliers in the U.S.

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Smart Ones Heinz Baked Beanz Ore-Ida Plasmon Classico Watties Weight Watchers