Outlook for Fiscal 2011

Despite the global recession and foreign currency fluctuations, your Company is aiming for another year of strong growth on a constant currency* continuing operations basis in Fiscal 2011, with:

• Sales growth of 3% to 4%
• Operating income growth of 7% to 10%
• EPS growth of 7% to 10%
• Reported operating free cash flow of more than $1 billion.

Since more than 60% of our sales are generated outside the U.S., we anticipate that foreign currency translation will impact our reported results. However, this will not change our local market strategy or deter us from continuing to build a strong, well-positioned Company all of us can be proud of.

On behalf of the Board of Directors, senior management and our 30,000 dedicated employees, I want to thank you for investing in Heinz, a trusted, high-performing global food company that delivered winning results in Fiscal 2010 for consumers, our valued trade partners and our shareholders.

William R. Johnson
Chairman, President and Chief Executive Officer

*Please refer to the non-GAAP Performance Ratios at the end of this Annual Report for a definition of constant currency.