Marketing Investments

Innovation is one key to growing our core portfolio; maintaining a high level of marketing investment is another. During the year, the Company increased marketing investments by nearly 26% to sustain profitable growth over both the short and long term. In the U.K., we launched It Has to be Heinz, a campaign to enhance our leadership in categories such as soups and beans. In the U.S., our Consumer Value Program supported Heinz Ketchup, Ore-Ida, Smart Ones, Classico® and T.G.I. Friday’s through increased advertising, coupons and promotions. Heinz has increased marketing by more than 60% since 2006 to protect and build our great brand equities.