Innovation

Innovation is a Heinz hallmark and a key to unlocking growth in our core brands. A great example is Dip & Squeeze™ Ketchup, the new dual-function foodservice package that we announced in February 2010. Dip & Squeeze gives consumers two ways to enjoy Heinz Ketchup—you can peel back the lid for easy dipping or tear off the tip to squeeze it out. This revolutionary package holds three times as much ketchup as a traditional packet. It will be available to U.S. consumers later this year.

Dip & Squeeze is just one example from the Company’s full innovation pipeline. In the U.S., we launched Ore-Ida® Sweet Potato Fries; T.G.I. Friday’s® mini-cheeseburger sliders; and breakfast entrees and sliders from Smart Ones® to enhance and expand the brand’s positioning as a 24/7 weight management solution.

Around the world, we introduced Reduced Sugar & Salt Snap Pots Heinz Beanz® in the U.K.; Plasmon® Vegetable Pouches for infants in Italy; Mr. Jussie® Milky beverages for children in Indonesia; Golden Circle® LOL® fizzy fruit juices and Raw fruit and vegetable beverages in Australia; and new varieties of Complan® and Glucon D® nutritional beverages in India.

The Company’s focus on innovation extends to new products that give consumers appealing choices for their lifestyle and dietary preferences, such as Simply Heinz™, a new variety of Heinz Ketchup in the U.S. made with sugar. Reflecting our legacy of making foods that are better for you, we are reducing sodium in U.S. ketchup by 15% while maintaining the same great taste that consumers expect from Heinz Ketchup.