Helping People and the Planet

Delivering sustainable growth for our shareholders is not just about sales and profit. Heinz is also dedicated to the sustainable health of people and the planet. During the year, we reported significant reductions in greenhouse gas emissions, solid waste, energy usage and water consumption under a global sustainability initiative that is on track to deliver reductions of 20% or more in each category by 2015. We also promoted sustainable agricultural practices through our HeinzSeed program, which supplies the natural hybrid tomato seeds that farmers use in more than 30 countries to grow the wholesome, vine-ripened tomatoes that give Heinz Ketchup its thick, rich taste. We also expanded our non-profit campaign to combat life-threatening iron-deficiency anemia in infants and children. The campaign distributes packets of vitamin and mineral powders that are sprinkled on foods like rice to ensure that children in developing countries receive essential nutrients. Film star and humanitarian Lucy Liu became the first spokesperson for the Heinz Micronutrient Campaign, conducting numerous media interviews to raise public awareness for the program, which has helped 3 million children in 15 developing nations and is expanding to Africa and Mexico for the first time.