Accelerating Growth in Emerging Markets

For the year, Emerging Markets generated 30% of the Company’s total sales growth and 15% of total sales. The robust growth was led by higher sales of Complan and Glucon D nutritional beverages in India, ABC® products in Indonesia and significant growth in Heinz Ketchup and infant nutrition products in Russia. Emerging Markets have become Heinz’s most powerful growth engine and are on track to deliver at least 20% of the Company’s sales by 2013, more than double their contribution of five years ago. We believe these markets could account for 25% of our total sales by 2016 and as much as 35% to 40% in the long term.

Heinz is well-positioned in Emerging Markets like China, India, Indonesia, Latin America and Russia, where we have the brands, the leadership, the marketing expertise and the manufacturing and distribution infrastructure necessary to deliver growth as the ranks of new middle-class consumers continue to expand.

To accelerate growth even more, Heinz continues to look for bolt-on acquisitions in Emerging Markets while exploring new markets like the Philippines, Turkey, Vietnam and Brazil.

Infant/Nutrition represents a particularly compelling opportunity in Emerging Markets. Our infant nutrition businesses are a centerpiece of our Emerging Markets strategy and we have great expectations for our Fiscal 2011 launches of Heinz infant formula in China and Russia and Complan Nutri-Gro™ toddler milk in India.