CONNECTING WITH CONSUMERS
In this value-oriented economy, Heinz continues to connect with consumers. Our Top 15 brands delivered excellent growth in Fiscal 2009 while contributing about 70% of the Company’s total sales.
click chart to enlarge
With number-one and number-two
brands across five continents
and in more than 50 countries,
Heinz continues to be well
positioned to satisfy consumers
who are eating more meals at home.
Led by our growth in Emerging Markets and North American Consumer Products, Heinz achieved record sales. With number-one and number-two brands across five continents and in more than 50 countries, Heinz continues to be well positioned to satisfy consumers who are eating more meals at home. In Fiscal 2009, Heinz benefitted from strong sales of products such as Heinz® Ketchup, Classico® pasta sauces and Ore-Ida® potatoes, as well as Complan® nutritional beverages in India and Heinz baby food in China and Latin America.
Consumers remain loyal to Heinz because we deliver quality and value. In the U.S., Heinz achieved the highest consumer satisfaction rating of any food company for the ninth consecutive year, according to the University of Michigan’s American Customer Satisfaction Index. In the UK, a recent poll indicated that consumers would not give up Heinz® Ketchup, beans and tomato soup in a recession, confirming the lasting strength of our brands.
