ACCELERATING GROWTH IN EMERGING MARKETS
The most promising new frontier for Heinz is in the Emerging Markets. We are growing rapidly in these markets, and expect them to generate about 20% of our total sales by 2013. In Fiscal 2009, our sales in Emerging Markets grew 8.8%, propelled by sales growth in India, Indonesia, Latin America and Poland, as well as baby food in China. Emerging Markets generated about 14% of Heinz’s total sales and more than one-third of our organic sales growth for the year. With a solid infrastructure, excellent brands, and capable local market leadership, we are well positioned for continued growth as the middle-class expands in these dynamic markets.
