Thermal process technician Ulysses Reed checks the integrity of starch granules.
AFFORDABLE NUTRITION
In China, Heinz introduced a lower-cost, highly nutritious infant cereal to reach
millions of parents who can’t always afford the premiumpriced segment, where Heinz leads the market.
Growing up with Heinz
Heinz has remained a leader in infant foods since the 1930s, when Howard Heinz boldly expanded the company during the Great Depression. Today, it is one of the most trusted names in infant nutrition. At the heart of this category is the much-beloved, 100-year-old Plasmon® brand in Italy, the fourth-largest brand in the Heinz portfolio.
Plasmon® enters Fiscal 2007 with a carriage full of ideas designed for optimum development of babies and their discerning parents, who purchase infant foods at pharmacies one-third of the time.
GENERATING GROWTH
Andrea Budelli (above), director of research and development for Heinz Italy,
discusses with global colleagues the innovations that are generating the growth in Plasmon®.
The brand expanded into unique segments last year, when it rolled out a line of yogurts and fresh
cheeses designed to aid a baby’s digestion. A range of hypoallergenic formulas was introduced to
help little ones with allergy, digestive, sleeping or growth problems. Coming this summer is an
upgraded subbrand, Crescero®, which provides specific nutrients for muscle, bone
and brain development.
Plasmon® shares its nutritional expertise with its sibling Heinz® brands around the globe where we are number one in Australia, New Zealand, Britain and Canada. In our emerging markets of Russia and China, Heinz nutritionally fortified infant cereals provide an entrée for the Heinz® brand with aspiring young families who will buy other Heinz® products as their children grow.