Growth Through Innovation at Heinz

Innovation is the way forward for Heinz. It has been for 137 years.

This year, more than 100 new food varieties will flow through our pipeline.

Today’s Heinz is committed to growing the focused portfolio of leading brands we already own. We plan to spend at least 10 percent more on research and development in each of the next two years. And in Fiscal 2007, we are raising consumer marketing and advertising spending by nearly 19 percent.

Heinz’s talented people are at the heart of our data-driven development processes. Their goal is to delight customers and consumers with the best-tasting, most nutritious foods that Heinz can offer. With strengthened market research capabilities and the new resources of our Global Innovation and Quality Center, we consult consumers at each stage of development, from “ideation” to launch. Every day scores of consumers, customers and Heinz marketing and sales executives join the innovation teams to create new “Heinz® Varieties” in an environment that’s rich in excitement and “anticipation.”

On the following pages you will see how Heinz’s innovation initiatives now focus on new varieties and unique packaging for Heinz® Ketchup, Ore-Ida® potatoes, Classico® sauces, Weight Watchers® Smart Ones® nutritional meals and Plasmon® infant foods, to name just a few. It’s with this discipline that today’s Heinz builds value for consumers, customers and shareholders with powerful ideas in three value-added categories.